At ReadyTalk, we are constantly thinking about new and creative campaigns we can run that will help our customers get more out of their web and audio conferencing or get non-users to start using our conferencing service. Sometimes these ideas comes like bolts of lightening and the campaign comes together without a hitch. Other times ideas are hard to come by and you are stuck with campaign block.
Ideas for campaigns are everywhere;we just need to be looking and listening for them. I have been in a crowded elevator and heard a conversation that led to an idea for a marketing campaign. Instead of being irritated that the two people were having a loud conversation next to me, I decided to turn it into an opportunity. Stuck in traffic and letting the brain wonder is another great way to think of campaigns; look at the billboards or bumper stickers on cars for inspiration.
Other ways to brainstorm ideas for marketing campaigns:
- Look to the news and current events. I use Google alerts and have several keywords on alert such as:web conferencing, audio conferencing, webcast, webinar etc. Google alerts me everytime these words are used in cyberspace.
- Watching and reading the news is what your customers are doing, so forming a message, offer, and campaign around current topics will allow you to connect with them. Find out what is happening in the economy as Businesses are always looking for ways to cut costs and increase efficiency. Fortunately at ReadyTalk, we can provide both.
- Read what your target audience reads and have a conversation. They will tell you the business pains they are experiencing and even how your company can solve them! This will give you the information to create a service/product and offer that will make them buy.
These are just some of the ways I try to come up with campaigns. In the web and audio conferencing industry, it is difficult at times to keep it fresh and exciting. I find that by following some of these guidelines above I am able to create campaigns that are new and effective without being boring.