Getting SaaSy

Next Thursday, Don Hazell, EVP at Rally Software Development, will discuss the importance of using a Software as a service (SaaS) business model in customer-focused software companies. Don will orient his talk to appeal to sales and marketing professionals, which excites me. I hope to learn new ways of communicating these benefits with customers as well as pick up a few new technical terms and acronyms. It is always fun to pretend to understand what the developers are talking about as we congregate around the keg.

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