Let's be honest, going "green" has a nice ring to it. Makes us feel all warm and fuzzy. We are contributing. We are being responsible. We are treating planet earth as though it actually means something to us!
Why are companies really going green? If we strip it down to the bare bones of the matter, I think we can safely say that tone factor rings true across the board. The majority of today’s businesses want and NEED to watch their bottom line and, unfortunately, it seems like that bottom line is dwindling. This is not to say that the organization’s motives are not pure when it comes to being environmentally conscious; however, I believe that ultimately much of the push to go green is to stay out of the red.
At ReadyTalk, we are doing our part not only as a provider of web and audio conferencing services to help organizations in their cost-saving efforts, but we also contribute behind the scenes directly to sustaining our own green practices. To start, by simply being a web and audio conferencing provider we fall into the green category almost by default. By making these services available we are helping others cut back on their travel costs and carbon footprint. But again, it comes back full circle because not only do we help eliminate a certain level of emissions but we are directly saving them money in the process. Conferencing is a win/win for all involved!
So, what other ways might ‘green-ing’ your company’s work practices keep you from hovering too closely to that ominous red line? Where do you start? Who do you seek out for advice? In my next couple blogs, I’ll cover these questions and hopefully bring some practices to the table that will prove to be beneficial when deciding ways to reduce costs and make a positive environmental impact simultaneously.
[tags]marketing, green initiatives, web conferencing [/tags]