Going Green to Avoid the Red – Part 2

In my last entry, I addressed how the “green” affect can actually have an impact on the ‘red’ within your company, in regards to the bottom line. I also stated that by being a web and audio conferencing company, ReadyTalk is very engaged in being “green”.
The next logical question to follow up with might be, “How exactly does this green approach work?” Well, I’ve come across a few articles that address this topic and have summarized the important points below:

  • More than 25% of the population in the US today sees themselves as “green consumer” in the market. That twenty-five percent represents a hefty amount of revenue that a company can potentially reign in if their practices truly align with green requirements and ideals. http://www.earthnowexpo.com
  • Capturing a consumer that becomes an advocate for your company and brand can offer a huge return on your bottom line. The payoff for the relatively small investment in some ‘green’ corporate practices can substantially boost the kickback you receive from that investor in the long run. It will begin to breed loyalty among your current clientele. http://greenoptions.com/tag/customer-advocacy
  • Even if the initial thought of ‘going green’ seems daunting or unaffordable, paying attention to what your competitors are doing doesn’t cost you a thing. If they are downsizing or reducing budgets, opportunities may emerge for you. Instead of dwelling on the deficiency, consider the prospective business that may arise – your competition is probably doing the same. http://greencollartech.com/going-green-improve-bottom-line.htm


In the green frenzy that’s taken over corporate American in the past 5 years, is the bottom line really just the bottom line? Not necessarily, but finding ways to save money, increase profitability, and maintain credibility or even boost your image as a socially responsible business is.

 

Where does one start? Continuing down this green path in the next few blog posts, I will be giving you a glimpse into what we are doing here at ReadyTalk as web conferencing company to be “green”. I will also provide some examples of what other companies are doing to commit to more environmentally sound practices & ultimately turning a profit in the process.

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