I’m Not Listening.

 

Verizon has gotten amazing mileage out of its “Can You Hear Me Now?” campaign. I think it has stuck around because we can all relate; there’s nothing worse than having a conversation with a friend and having their line cut in and out.

Unreliable audio is acceptable among friends. When it comes to business, it’s another story. 

This week, I was on an audio conference with a vendor who sells content marketing solutions. Since we’re mapping our content and identifying next year’s content marketing plan, I was very interested in hearing what she had to say. But, I couldn’t pay attention.

The sales rep was using a free audio conferencing service. With free audio conferencing, you pay for what you get and what she got was static, delay and choppiness. I tried really hard to focus on what she was saying but the poor audio made it really hard to pay attention. Poor audio makes it hard for even the best sales reps to be successful.

Analyst firm, Frost and Sullivan recently put together a white paper on the topic of free services, The True Costs of Free Conferencing: Why Consumer Services Can Hurt Your Business. In the paper, they write, “Anyone who uses free conferencing services with customers puts their professionalism and credibility at risk.”

I couldn’t agree more. What do you think? Is the savings worth the risks?

 

As the marketing communications and PR manager, Bo gets to wear many hats (but her favorite is a tiara). When she isn't tackling branding, messaging, social media and collateral, she enjoys skiing with her husband, running with her dog and playing board games with friends. You can find her on Twitter @bo_knows_

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