Managing Expectations

Seth Godin has a great post about the expectation paradox. Quite simply, he states, that while you want to raise expectations, you also do not want to fail to live up to those expectations. It is a double edged sword. While his post is informative, it fails to offer up any real solution.

At ReadyTalk, we work with the customer to set the expectations up front. For all of our events, we have a knowledgeable and experienced event staff that works with the customer for weeks leading up to the event. They have an open discussion about the goals and objectives of the event as well as any expectations they might have (turnout, registration). There is a tremendous amount of coaching and preparation that goes into these events so that we can manage the expectations of the customer and they are satisfied with their event. Ultimately, that is our goal, to ensure that the event meets the customers expectations.

[tags] Seth Godin, web seminars, webinars, web events [/tags]

Share this:

Blog posts by author

ReadyTalk

ReadyTalk

ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.

Similar Articles:
Expand the Reach of your Next ... ReadyTalk and PR Newswire have long been mutual customers, benefitting from the various marketing opportunities that result from both platforms and business models. PR Newswire recently launched a self-service platform, iReachTM, which enables users to easily create and distribute a press release ...
I get by with a little help fr... Have you taken advantage of ReadyTalk’s Co-Presenter feature yet? If not you are missing out on one of the most effective ways to manage your webinars. Co-Presenters can be promoted from within the ReadyTalk meeting after joining as a participant. Once promoted to Co-Presenter they are given...