More “Ps” in Podcasting: Publishing, Promoting, and Perfecting

peasandcarrot_lgTo tell you the truth, I'm getting pretty full of these podcasting "Ps." Luckily, there are only a couple left, so I'll finish them up so I can move on to something else like – oh, I don't know – carrots?

Once you've started producing your podcasts, you'll need to "Publish" them so they're available for listening. Publishing consists of three main steps:

  1. Host: Your podcasts need to be available for downloading via the Internet. You can either host them on your own website or use a podcast hosting service.
  2. Feed: Set up an RSS feed so that everyone who subscribes to your feed will automatically receive new podcasts as you make them available. The easiest way to set up a feed is through a service provider.
  3. Read: Your listeners will need a podcast reader (iTunes, for example) to subscribe to your feed and download the podcasts. They'll also need a media player (RealPlayer or an iPod, for example) to listen to the podcasts.


Of course, publishing your podcasts doesn't do any good unless your audience knows about them. "Promote" your podcasts by advertising them through your company's website, blog, emails, department meetings, client meetings, direct mailers, etc. Explain what the podcasts are about and how your audience will benefit from them. Many potential listeners may be new to podcasting, so give them instructions for subscribing and listening to your podcasts.

 

To keep your audience listening, you need to continually "Perfect" your podcasts. The best way is to talk to your audience and get their feedback. First, you'll need to find out who's listening. Track downloads of your podcasts for statistics on traffic and subscriptions. Use the same communication channels for promoting your podcasts to solicit feedback on who's listening. Once you know who's listening, ask them what they like and don't like about your podcasts and get their ideas for making them better. Encourage a conversation among your audience by setting up a blog or online forum to facilitate a dialog around your podcasts. You may get more out of it than just ideas for making your podcasts better.

In this series of blogs, I've covered 8 "Ps" in podcasting: the Popularity, Pros, and Possibilities of podcasting and ideas for Planning, Producing, Publishing, Promoting, and Perfecting your podcasts. The final "Point" (sorry, I couldn't resist one last "P") is that ReadyTalk provides a turnkey podcasting solution with everything you need to create and publish your podcasts. It's easy to use and comes standard with every ReadyTalk account – the perfect solution for beginners.

So give podcasting a try. It'll be good for you.

[tags]B2B, Customer Service, Human Resource, Marketing, Podcasting, Public Relations, Sales, Social Media[/tags]

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