Paving the Way for New Media

ReadyTalk and the AMA have partnered to bring you an exciting new webcast series on the practical applications of new media. The webinars will feature speakers who are implementing exciting strategies involving the new media tools of the 21st century. From using Twitter at 35,000 ft.; identifying brand influencers beyond keywords; using FaceBook to market your brand, this series will cover a lot of ground.

Our first event is this Wednesday Sept 9th entitled "The Influencer ID Advantage in Social Media". Moving from monitoring keywords to tracking influencers is a critical shift for any organization seeking to effectively implement, maintain and grow a presence in social media. While listening is an important first step, engagement is a critical step to success. James Clark, Co-Founder of the social media agency room214, provides an overview of what an influencer is, how to ID them, and insights into the ‘Influencer – Trust – Loyalty’ process.

The second webcast on Oct 14th will be done by Dennis Yu of BlitzLocal. The webcast entitled "Facebook Marketing Tactics: How to Monetize Your Brand Through Facebook" will focus on using Facebook to create search campaigns, user targeting, track performance and take advantage of the viral loop.

The third webcast on Nov 11th is by Porter Gale, VP of Marketing, for Virgin America entitled "Twittering from 35,000 ft." In this webcast, hear how in-flight Wi-Fi changed the social media landscape for start-up airline Virgin America. Listen to stories of real-time service recovery in the skies, the impact of tweeting brand fans, using social media to amplify press and more. Porter will share details on how a lean team monitors, manages and responds to tweets and Facebook postings.

If you are tired of listening to social media theory and want some real tactics, this is the series for you. Each speaker has immense experience in implementing new media strategies for their clients and brands. If you are serious about using new media as a marketing tool, this series cannot be missed. Register for one or for all of them, the webcasts are free of charge.

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