Takeaways from today’s webinar, Social Media: Promote, Engage, Leverage, Repeat

Today three social media experts presented on ways to leverage social media networks to help event sponsors draw more attendees, better engage webinars audiences and social media tools make follow up easier.

The expert speakers on Social Media: Promote, Engage, Leverage, Repeat were Melanie Turek, principal analyst from Frost and Sullivan; Alli Libb, event program manager for the American Marketing Association; and Elaine Ellis, social media and marketing manager for Trada.

Each expert shared some great insights and there was some excellent dialogue happening on Twitter as well. Here’s some of the key takeaways:

  • 54% of organizations surveyed by Frost and Sullivan are currently using or plan to use Facebook. 42% are using or plan to Twitter. 8 out of 10 companies perceive social networking sites used for client relations to be valuable
  • 78% of the audience works for a company that currently uses social media but only 39% of the audience is currently measuring their social media ROI
  • Use Twitter to promote events; tweet often because Twitter is a constant stream of updates
  • Leverage webinar recordings by embedding them on Facebook and YouTube and sharing the link on Twitter
  • Follow up on any questions that were sent during the event via Twitter
  • Keep twitter conversations with potential influencers casual – pushy selling, spamming, etc. won’t build relationships
  • Consider integrating social media with CRM


Elaine, Melanie and Alli mentioned lots of great tools for leverage social media before, during and after an event. Here’s a list of the tools mentioned:

For registering hashtags:
Twapperkeeper (http://twapperkeeper.com)
Twubs (http://twubs.com/)

For analytics:
Google Analytics (http://www.google.com/analytics/)
AddThis (http://www.addthis.com/)

For finding conversations:
Del.icio.us (http://delicious.com/)
Stumble Upon (http://www.stumbleupon.com)
Google Blogs Search (http://blogsearch.google.com)
Twitter Search (http://search.twitter.com)
Favstar (http://favstar.fm/)

For monitoring Twitter:
TweetDeck (http://www.tweetdeck.com/)
HootSuite (http://hootsuite.com/)

For monitoring conversations across social media:
Radian6 (http://www.radian6.com/)
Jive (http://www.jivesoftware.com/solutions/market-engagement)
Alterian (http://socialmedia.alterian.com/)
BackType (http://www.backtype.com/) – In Beta
Spot Influence (http://www.spotinfluence.com/) – In Beta

To watch the webinar recording, download the slides or access the whitepaper, check out the Social Media: Promote, Engage, Leverage, Repeat archive page. Are there tools we missed or other social media best practices? Share in the comments below or tweet about it with the hashtag #smFullCircle.

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