The 21st Century Marketer

We recently kicked off the summer Webinar Series, The Evolution of Conferencing, and are excited for part two this month. We’ll be addressing the case of the multi-tasking marketer. If you’re part of a marketing team, you fully grasp the concept of ever-looming deadlines and repeat fire drills. It’s all in a day’s work. But, as the workplace continues to adapt to a changing landscape, marketers have become more efficient with their time by implementing tools that can ease the load and dovetail some of these duties into an effective work-flow. This comes as a benefit not only to the one completing the task but also the team, customer or prospect who is directly impacted by the project.

So, give me an example, you say. Well, consider your conferencing platform. You’re not just using it for remote meetings these days. It’s likely to function in a number of ways – training, demos, collaboration, web events, podcast series and more. This is what we mean by ‘multi-tasking marketer.’ Responsibilities that span a range of projects, all with the end goal of providing qualified leads to the sales organization and meaningful content to those evaluating your service or product.

Multi-tasking has become a habit for most – some are able to manage it in a productive manner, others may still need some guidance (self included). This new series is focused on how conferencing continues to adapt to the frequent advancement of the hundreds of other technology platforms we use everyday to get our work done as marketers. From social media integration to campaign monitoring tools that allow for tracking and reporting, web conferencing continues surprise many with it's new and innovative uses. We hope you can join us for the upcoming event (we promise it will be well worth your time, plus it doesn't cost you a thing!) In the mean time, check out this free whitepaper download with tips on choosing the best provider for your needs and tools to consider that  may help you validate your multi-tasking habits.

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