My peas that I planted this summer are really producing right now. That's more than can be said for my contributions to the ReadyTalk blog lately, ever since I came up with the peas in a pod metaphor a few weeks ago to talk about podcasting. In that blog entry, I introduced the first "P" in podcasting – "Popularity" – and argued that both the popularity and potential for podcasting are growing. (Okay – that was 2 "Ps", but who's counting?)
Spurred into action by my garden, I'll continue with the 2nd "P", the "Pros" (advantages) of podcasting:
- Podcasting is new and interesting, which makes it fun. People get bored with the same ol', same ol' and are naturally attracted to new things. Just ask my 11-year-old son.
- Podcasting is inexpensive. In fact, it doesn't cost anything to podcast, if you use ReadyTalk. Podcasting features come standard with every ReadyTalk account.
- Podcasts cut costs associated with other forms of communication, including postage, printing, paper, meeting expenses, and e-mail storage.
- Podcasts are a convenient, efficient form of communication. Because your audience listens to them when and where they want rather than when and where you want, they're more likely to actually get your message. Even during a morning jog.
- Podcasts make information personal because you're talking to your audience. This lets you add depth to your message that an e-mail or document can't convey – the ones that actually get read.
Those are some of the pros of podcasting. Perhaps the biggest pro of all is that if you are a ReadyTalk customer, we do it all for you. As for the cons, there's one biggie: If you record your podcasts yourself, you'll have to get used to your own voice, which I think we can all agree sounds really weird (to you, not necessarily to anyone else). Don't worry, though, you'll get used to it.
[tags]B2B, Podcasting, Podcasts, Social Media[/tags]