The When and Where of Webinars: Planning and Promoting

The ReadyTalk Webinar Series has been around for nearly six years – six! Our growth continues each year with the help of a few things:

  1. Great content and expertise provided by our speakers.
  2. Word of Mouth – you (our audience) gaining new and actionable insight from our webinars and spreading the word to colleagues and friends.
  3. Social Media networks – we’re persistently tweeting, posting, and linking to groups with the same interests – the gift that keeps on giving!
  4. Continually adding our events to new forums and calendars with targeted audiences (and knowing when to do so).

 

The last one, specifically, is what I’d like to touch on. If you are a webinar host or planner you know that the promotional aspect can make or break your event. So what are some best practices regarding timelines (refresher from previous post) and places to make your webinar visible? I’ve included a quick breakdown of each below:


Timeline – For a detailed rundown check out our Sample Timeline Whitepaper.

 

 

6 to 8 weeks prior –
•    Webinar title and description
•    Photo and bios from speaker(s)

4 to 6 weeks prior –
•    Invitations
•    Marketing Campaigns

3 weeks prior –
•    Review Conferencing Technology with your speakers

1 to 2 weeks prior –
•    Finalize Powerpoint Slides

3 to 5 days prior –
•    Speaker Dry-run

Day of Webinar –
•    Live event preliminary action items

Within 3 days of event –
•    Post-event activities

Places to Post – here are a few of places I’ve used to post our Webinar Series events:

http://www.eventspan.com/ – Marketers can syndicate web event listings and site users can search for webcasts and webinars by category or speaker. Presenters, industry professionals, and organizations can create profile pages to network and connect.

 


http://webinarlistings.com/ – This website is a central source for thousands of upcoming webinars, from business to health, from the U.S. to Europe. They list live webinars and recorded (on-demand) events, as well. Search and be searched for.

 

 

http://www.webinarbase.com/ – You can think of WebinarBase as a classifieds web site for webinars, webcasts, web conferences and any type of online events. You can list your webinars, browse through articles on how to promote or market your webinars, determine how to price your online events, or simply gain more leads. There are also some advertising options on this site.

 

 

 

 

 

 

Facebook Events Tab – Take advantage of this feature on your fan page to post your upcoming webinars and send out invites to all followers or a specific target audience. Share links, photos, and videos and update your fans as the event date approaches.

 

 

 

 


To make your webinar a success, you must plan for it and promote just as you would an in-person event. Identify the prospective participants who make the most sense to target, then send invitations that will appeal specifically to them or post the event in forums where you know that type of audience is abundant. This allows you to take full advantage of the meeting itself, as well as leverage web conferencing technology to deliver certain benefits an in-person event can’t match.

 

 

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