Webinar Drop Offs

What causes your participant's to drop off of your webinar? Why are your events consistently losing listeners? Well, MarketingSherpa might have the answers. MarketingSherpa gives us this nifty little bar graph to show the to reasons for webinar drop-off. According to their research, the top reasons are:

 

 

 

 

 

 

 

 

 

  • Content was not as advertised
  • Presenter read from slides

  • Webinar was too salesy

  • Already knew the information
  • Webinar was 1 hour long
  • Presenter spoke slowly

 

As expected poor content and delivery were the top reasons people dropped off of a webinar. Luckily, ReadyTalk can help you with both. Next week, Jennifer Thomas is giving a presentation entitled "Using Your Voice Like a Pro: Tips from a Vocal Coach to Make Your Teleconferences and Web Seminars Sound Great". We also have an experienced staff of event managers that have done hundreds of webinars and know what works and what does not. If you are thinking of doing webinars, give us a call and find out how we can help you.

 

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