This post is the final in a series on webinars. While it maybe elementary to many of our expert readers, we hope the series has been valuable to those of you who are considering a webinar program or just starting out. You can read the previous posts in the series: Webinars 101, Webinars 201, Webinars 301 and Webinar 401. Maybe our experts will provide some additional tips!
In order to ensure your webinar's success, you'll want to consider how you are presenting it as well as what content you plan to present. Here are some habits you'll want to adopt in order to make your presentations as dynamic as they are capable of being.
Do a Sound Check
It's vital that your audience can easily hear what you have to say. If your sound is muffled, distorted or hard to hear, people will give up and exit out of your webinar. You should do a test run before your actual webinar to make sure that your sound is working well. Consider using an external microphone and a good quality headset to improve your sound quality. These often work better than the microphone and speakers that come with your computer.
Don't just talk. The Internet is a visual medium–take advantage so you can catch people's attention. Use some or all of the following: An attractive Powerpoint deck. Slides should be colorful, relevant and easy to read. Short video clips, preferably those that are entertaining while making a point. Play music or a video between segments.
Present Information In Short Chunks
A webinar is not an hour-long monologue–not if you want to attract your audience's attention. Instead, break it up into small pieces using some of these techniques: Ask for questions or feedback every 10 to 15 minutes, preferably as part of a transition from one piece of information to another. Create a discussion or dialogue with one or more co-moderators.
Make Your Presentation as Interactive as Possible
In addition to breaking your presentation up into manageable chunks, you'll want to increase interactivity in order to keep your audience's attention. Never just read your Powerpoint slides to the audience. They can read the slides themselves; add to the information on them to keep things interesting. Share your screen and walk the audience through using a website or app to achieve their goal. Mark up your slides in front of the audience. Circle, highlight and cross things out. Use humor whenever possible. Put up an inspiring quote and ask for people's thoughts on it. If you can make your audience laugh, you can keep their attention. Make sure humor is relevant and natural–don't force it. Also, make sure you don't poke fun at your audience or at any minority group. Encourage discussion and questions by using a variety of visual aids, such as quotes, videos and slides to get people talking. If possible, get some questions in advance from participants to increase their interest level.
Want more? You can find other webinar best practices on our website.