What Is Webcasting and How Can It Help My Business

What is webcasting?

These days it’s difficult to know all the buzzwords and what they mean. Webcast vs. webinar. Webcast vs. video meeting. Webcast vs. video chat.

Webcasting is a video meeting tool that enables customers to stream high-quality video and audio as well as share interactive content with thousands of participants. The production value is higher than with standard webinars. And this is used by organizations of all sizes around the world. From small businesses to major companies, webcasts are the ideal way for CEOs and other important company figures to easily convey a plan or information to a wider audience.

The audience can include employees or board members. It’s better and more engaging than many other ways to convey information, and is sometimes needed for large companies that have campuses around the world where it’s cost-prohibitive to convene all employees for a face-to-face meeting.

Webcasting can help your business

What can you use webcasting for?

Webcasts make it possible for companies to lead live, high-resolution meetings, events or conferences over the internet conveniently and instantly. Attendees can ask questions and it’s somewhat interactive.

From conducting product demonstrations to going through last quarter’s figures, webcasts make connecting with workers around the globe a lot easier. HR professionals, communications personnel, CEOs, trainers, and board members use it for the following:

  • Town hall meetings
  • All company meetings
  • Board meetings
  • Training
  • Product demos

What’s the difference between webcasting and webinars?

It’s coy to say, but it depends on who you ask. Webinars tend to have a clear host who is the presenter or helps the presenter. Size is usually a big factor; webcasts are for larger audiences. Webinars, although can be interactive, are more about chats and polls. They can include video, but don’t have to be live. Webinars are great for marketers and sales personnel.

Webcasts may have a host who never presents — like the Internal Communications department. Webcasts are usually large presentations to big audiences with some Q&A — chat — built in. Although they don’t have to be live, usually there’s a group that watches live. Many times with a webcast, there’s a portion of people watching live in the same room. They can be replayed. Webcasts are great for HR professionals, trainers, and communications personnel.

Video meetings and chats (in a way) can be webcasts, although there has to be a playback mechanism ,and again, size is a factor. When people indicate they’re going to a webcast, the meeting is planned and more formal. Video chats are more informal.

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How can webcasts help me?

If you are wondering about how webcasts can empower your business, here are a few key thoughts:

Save money. If you have multiple company meetings each year, the costs significantly add up in regards to renting space, flying in important employees and other travel expenses. While you may not want to cut out these events altogether, with webcasting, you can still connect with your employees while saving money. Use webcasting to broadcast the event live and on replay to your remote offices. This way, their workflow won’t be significantly interrupted, meaning no lost profits or travel expenses.

Gain convenience. What sounds better than tuning into a company meeting in the comfort of your own office or home? If your CEO or HR team holds regular meetings, what better way to ensure everyone’s convenience than to use webcasts? Webcasts are far more innovative due to advances in collaborative technology. Through hosting a webcast, you won’t just be conveying information one-way, your events can be a two-way flow of communication. With advanced web conferencing tools, you can allow questions from participants and even collect polling information from the audience.

Reach a wider audience. When your company holds quarterly or monthly meetings, you are limiting your audience of who can attend. Especially if you have a substantial remote workforce, these employees are missing out on key information or even just the excitement of being part of an innovative company.

Gain consistency of message. With webcasts, everyone from sub-contractors to upper management can receive the same training or information at the same time, with ease. This ensures consistency across the company and makes everyone from the newest employee to the CEO feel included.

Lean more about ReadyTalk’s innovative web conferencing tools and we can help you decide webinar or webcast.

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ReadyTalk

ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.

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