The Power of Streamlining Communications

Companies have been using email, mobile phones, instant messaging (IM) and video conferencing for years. Unfortunately, internet protocol-based phone systems are all too often segregated because they are separate communications avenues. Voice over IP (VoIP) makes it hard to unify these systems, even if it makes it easier to communicate.

unified communicationsEnter ReadyTalk. We want to unify communications to make it easier on our customers. For one, we’ve heard this is an issue. And two, well — we think we can do something about it. It’s why in November, we launched hosted voice. Hosted unified communications (UC) – otherwise known as cloud communications and hosted voice – brings all these tools together, improving collaboration, connection, engagement and communication.

What’s in a name?

UC, hosted voice, cloud communications, cloud telephony — it’s all the same. It sounds jargony, but it’s really about simplifying communications. The basic idea is it takes lots of different systems and makes them seamless … integrated.

Why UC?

It incorporates IP telephony, conferencing, softphones, and presence into a company’s workflow, all under one roof. It can improve productivity and reduce costs. And it’s best when you can go to one company to deliver all these communication solutions together.

Reduced cost

Many UC benefits such as productivity gains and can be more difficult to quantify. However, there’s discernible cost savings, too; UC cuts costs. Hosted voice is able to route internal calls over their data network, lowering long-distance fees, maintenance costs and support costs by as much as 25%. And once a hosted voice is in place, the costs for moving, adding, changing and deleting users goes away.

Better communication

Intangible benefits are harder to define. The best returns come from improved communication, which have several benefits like enhanced customer service and revenue stimulation, where having faster access to information results in sales closing faster and invoices being sent out sooner.

Think about speed. With UC, end users gain access to all of their communications tools – email, calendars, telephony, real-time communications and corporate directory – in a single interface offers a major productivity boost. Instead of having separate interfaces for checking email, making appointments, placing telephone calls, or having instant messaging conversations, all of this can take place in one interface.

Flexibility for workers

The use of one interface for all communications allow employees greater flexibility in where they work – on-site, at home or in their local coffee shop. For example, using a UC system an employee can be just as productive at home or in a hotel room as he or she is in the office. That means that teleworking is easier, leading to improved employee morale and greater employer flexibility in hiring employees independently of their geographic location.

Faster decisions

Beyond better and faster communications, workers can make faster decisions. An employee sitting in an airport or at home can receive calls or conduct instant messaging conversations just as if he or she was at their desk. This eliminates much of the “telephone” tag that takes place in business today.

Greener companies

For those organizations focused on “green” initiatives, UC can support these initiatives in several ways, including reducing the number of individual systems and power requirements that a company must support, reducing employee travel into the office by allowing them to work remotely more often, and minimizing the amount of floor space in an office by allowing employees to use the “hoteling” concept – i.e., coming into an office location only when necessary.

Compared to standalone solutions, UC systems can provide any organization with a number of important benefits that include lower IT labor expenditures, greater employee productivity, faster decision-making and lower real estate costs. While there are a number of vendors and delivery models that can be used to deploy hosted UC, appliance-based or hosted solutions will typically be the best choice for SMBs and SMEs given the relatively high cost per seat for on-premise solutions and the lower deployment and management expertise possessed by many smaller firms.

Learn More About UC

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Shawn Briggs


Shawn Briggs is a Sales Engineer for Unified Communications here at ReadyTalk. What does a Sales Engineer do? They provide the sales team and their customers with dedicated engineering support. This includes -- but isn't limited to -- design, implementation, and post-sales support. Shawn has been a VoIP Sales Engineer for 9 years, and he loves what he does. He is a self-professed beer snob and loves all things IPA.

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