Blog category "brand"

You might be working on a product that you believe will be the next big thing in your particular industry. Congratulations! While you may have a great idea, you need more than that to be successful in a highly competitive marketplace. Therefore, here are six things to consider when launching your product: 1. Timing is […]

Shouldn’t the user experience … be about the user’s actual experience? A study published in the Oxford Journal Interacting With Computers, find that a UX designer’s goal is to “improve customer satisfaction and loyalty through the utility, ease of use and pleasure provided in the interaction with a product.” However, sometimes user experience (UX) designers […]