Tag Archives: communication

How to set fourth quarter goals the right way

 

The fourth quarter has started, and it’s time to set goals for what your company wants to achieve by the end of the year.

But not every goal is effective. The way you designate and describe your targets has a big impact on the likelihood you’ll reach them. Read on to learn how to set goals the right way in the fourth quarter:

Be realistic

Fourth quarter business is up against a set of obstacles not seen during the rest of the year, such as budgets running out and the holidays causing a slowdown in activity. Set goals that reflect the realities of the season, and let your company’s performance in fourth quarters past guide the goals you set this time around.

As author and business coach Marla Tabaka noted in an interview with Inc. magazine, if you usually have a slow season in the fourth quarter but have established more aggressive targets than ever before, you’re just setting yourself up to fail. Instead, set goals that are more realistic; the satisfaction you and your team feels once you achieve them will be a positive motivating force that helps you start the next year strong.

Connect the goals to employees

People are more motivated to achieve goals when the targets in question align with their personal ambitions.

The Executive Guide to Goal Setting from software firm AchieveIt cited an example of this principle at Coca-Cola. The company wanted employees to achieve goals that helped them fulfill the company’s mission statement, which was to increase shareholder value. However, some employees felt too disconnected from shareholders to feel motivated to achieve these goals. In response, Amy Bergin, a former training consultant for Coca-Cola, designed a program that involved having employees set their own goals and then link these goals to the corporate mission to establish a more personal sense of motivation. Look for ways at your organization to more closely entwine employees’ individual goals and companywide ambitions.

Consider phrasing

The goals that are more likely to be achieved are those that use specific language. Instead of simply vowing to generate more leads, quantify how many you hope to have by the end of the year, and in which industries or verticals, for example.

“The moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it,” said goal-setting expert Ryan Blair in an interview with The Balance. “The more focused your energies, the more power you generate.”

Empower your employees the best you can by establishing goals that use clear and specific language.

Follow these tips to help set your team up for success in the home stretch of the year. Now go hit your goals out of the park!

Make a Lasting Impression with Live Streaming Video

Fleeting attention spans are among the top challenges for marketers in 2017. While crafting a flashy deck for the audience is a great start, consumer behavior has entered the age of distraction. According to our latest report, Time for Better Engagement, the average goldfish can focus for a longer time than humans. GOLDFISH! Looking through the in-store aquarium glass I always noticed their eyes trained on me — but had no idea that they were so deep in thought! Live, active humans have a stage presence about them, and we’d like to show you how a webcast can increase attention by 20 fold.

Return on Investment

Likely your #1 consideration when purchasing new communications. So the question is, “what can live video do for you?” If your goal is to launch a new product or raise brand awareness, webcasting for lead gen purposes will pay back your dime. The personal touch of an on-camera speaker has been shown to enforce credibility, and this can make the difference between an active versus a passive audience. Think about your own body language during a cool presentation. If you’re into it, you’re leaning forward. If you’re not? You’re slouching through Snapchats. When it comes to buying a webcast that supports your outreach strategy, just remember that all eyes are on the discussion panel. 

 

Webcasts Offer Next-Level Reporting

Some folks on our team like referring to them as “webinars on steroids” — and in many ways this is true. On-the-fly polling allows presenters to shape their message with the crowd’s interests in mind. If your audience is responding favorably or negatively to a topic, launch the private chat feature and align your team of speakers. Promoting the event is half the battle, and webcasting registration metrics bring you real-time RSVPs. Resend the invite to get ahold of everyone, and always remember to tailor your message with impact and urgency.

 

Stream, Edit, Replay

ReadyTalk Webcast is a cloud-based service, so that means it’s accessible at its own URL from anywhere in the world. But now that the live presentation is over, what’s next? Edit the video in your browser to remove unwanted content, then promote the polished final version. Emphasize the key points in your video timeline by mentioning specific locators on social media and within email campaigns. As long as you’ve purchased at least one license for your company, host as many events as you want and refine your delivery with reporting tools along the way.

Effective marketing campaigns are critical to your business, so make sure you’re getting the right bang for your buck. With ReadyTalk Webcast, we make your presentations run swimmingly — and always beat goldfish in a staring contest.

Take ReadyTalk Webcast for a test drive and schedule a demo today!

What’s New with ReadyTalk’s Web Conferencing Platform?

A lot actually! It’s been an exciting few quarters here at ReadyTalk with a major focus on user experience, meeting quality and participant security. We completed two great projects that brought HTML5 and HD video capabilities to our core platform.

We refreshed our participant view with a more modern, intuitive and clean interface. This initiative moved us off Flash and onto an HTML5 based web browser client. You may have heard about Flash’s severe security flaws exposed in 2016. Highlights of our move to HTML5 and new participant interface include:

  • Participants no longer need to install Flash. HTML5 is standard in modern browsers
  • Participants can focus on the content with disappearing toolbars and a collapsible chat window
  • Animated notification when a chat message is received and the chat interface is closed
  • Improved settings menu to manage their audio connection and devices
  • Dynamic window resizing
  • VoIP using WebRTC technology which provides a high-quality audio experience

Since the HTML5 interface does not support Flash, our video conferencing solution got an update too! Enhanced video in core (EVC) utilizes new WebRTC technology. This allowed us to bring a variety of video upgrades to our customers and their participants. Highlights of EVC include:

  • Simultaneous viewing of up to 6 webcam feeds; Previously only 4 feeds could be seen at a time
  • Active speaker rotation that allows more than 6 participants to share their cameras, but select the 6 active speakers at any given time to be displayed
  • More control over size of webcam feeds for both hosts and participants with dynamic resizing
  • More seamless video streams with nearly no lag

I’m most excited about our UI updates in our Chairperson controls! Have you seen them yet? You’ll notice a fresher color palette, an updated look and feel, and a new Add Co-Presenter button making it that much easier to collaborate with your participants. Take a look when you have a moment and enjoy your next meeting!

Your Technology, Your Communications, Your Culture

Your company’s communication strategy, culture and technology usage all interconnect and depend on each other in many different ways. This may include ensuring user adoption based on office culture and internal communications, or having employee beliefs and wants drive the integration of new software. Essentially, technology, communications and culture need to closely align at your business to be effective.

In order to bring these three elements together, start by technology, community, culturedefining your organization’s culture. While established companies may have already fully defined what they are, this may not be the case for small businesses or startups. Therefore, take the time to find what makes your company unique and then celebrate this. Defining your organization’s culture will not only improve your client relationships, but it can also give your employees a renewed sense of purpose and drive at your company.

Once you have determined your organization’s culture, you can then develop a communication strategy and leverage certain technology tools to turn this plan into a reality. For example, if you want to improve internal communications, consider implementing a collaborative software that allows employees to organize and manage internal communications through one unified platform. Instead of losing track of documents and information in lengthily email chains or chats, your employees will appreciate the simplicity of a collaborative solution.

Meanwhile, if you want to bring your entire team together into one place but employ a remote workforce, consider updating your audio and video conferencing tools. This way, you can easily improve your current communication approach, benefit from new technology and maintain your company’s culture – all from your computer or tablet.

4 Ways to Improve Communication Today

What’s the #1 issue that causes business failure? Miscommunication. That includes lack of communication, not providing enough or accurate information or just not understanding. It’s also costly. In fact, estimates are that miscommunication costs $37 billion every year. Ouch.

improve communicationWhether this is due to select individuals or a businesswide breakdown in communication, companies don’t have to settle for less when it comes to speaking with and engaging their employees.

After all, a Holmes Report study found that companies with excellent communication strategies experience 47 percent higher returns for shareholders, less employee turnover and more satisfied workers overall. So how can you improve communication at your company?

1. Restructure your hierarchy

Far too often, the main problem regarding poor communication at companies is select individuals who are bottlenecks. That means they don’t pass on important information. If you can, restructure or dismantle your current management hierarchy with leaders who value good communication and actively share information.

2. Lead by example

If you want your team to communicate better, change needs to begin from the top down. Lead by example if you want to create lasting change at your organization. Show your employees what is expected of them by consistently giving feedback, asking for it in return and keeping lines of communication open at all times.

3. Empower your people

Are there consequences for sharing bad news? Maybe that’s why there are communication gaps around the office. And really … would you rather not know bad news or know it and be able to do something? The consequences for not understanding bad news could be catastrophic for your business.

4. Have a communication strategy

So your company has poor communication. Do something about it! Funnel resources, effort and time into reinventing your company’s communication strategy. Your internal communications team, for larger companies, or HR department for smaller ones might be a good place to start. While it might be a challenging transformation process at first, the results will be incredibly rewarding.

A strategy includes having tools available to enable — not hinder — communication. The tools you choose should depend on your culture and what your people need as well as thinking through an array of tools.

Need more tips?

We have a plethora of resources available from general ideas about when to use email and meetings to active listening.