Blog category "content"

As Marketers, we have to tell stories often. But sometimes when it comes to writing, we’ve forgotten what that story is. Some of the best stories involve evocative heroes leaving the known world. He’s given challenges where he overcomes seemingly impossible obstacles. After some successes and at least one defeat, the hero emerges — victorious! […]

Sales is a constantly evolving field due to continual shifts in the world around it. As it is constantly changing, it’s important to realize key trends that may be shaping it in the near future. Here are the top seven to think about for the upcoming year as we look forward into 2017. 1. Leverage […]

If you’re just starting out with a content marketing strategy or you’re looking to improve your current one, we have some suggestions. We surveyed 112 marketing professionals and got some interesting data that provides insight into content marketing challenges and solutions. For more information on how to make your content smarter, check out ReadyTalk Illuminate. […]