Tag Archives: content strategy

7 Marketing New Year’s Resolutions

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:

1. Go mobile-friendly

marketing resolutionsMore people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.

2. Make sure to be responsive

Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.

3. Switch up your social media approach

Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.

4. Rethink your content marketing strategy

You need to maintain an active blog full of thought-leadership content to draw in potential consumers.

5. Get into the mind of your target consumer

Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.

6. Measure and analyze everything

You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?

7. Start releasing interactive webinars

If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.

Include Webinars as Part of Your Content Strategy

Have you ever considered spicing up your content strategy with webinars? Maybe your blogs are performing well, along with your videos and whitepapers. However, if you are hoping to promote your business or services to a wider audience, webinars might be the right option for your company.

You can make them into videos, adding to your website and social media content. You can slice up videos. You can grab screen shots and quotes. The possibilities are endless!

webinars as part of content strategyResearch from the Content Marketing Institute and MarketingProfs.com revealed that 62 percent of surveyed marketers use webinars in their B2B content marketing strategies. Additionally, 63 percent of respondents believe that this specific strategy is effective. So why should your company in particular use webinars in your content marketing efforts? Here are three reasons why webinars are particularly ideal when integrated with a content strategy:

1. Adds authority as well as authenticity

Like whitepapers, webinars project a sense of authority that you can’t achieve as easily over a normal blog or short video. As current marketing efforts focus around creating thought leadership content, webinars give you the platform to attain this goal.

Best of all, webinars are authentic. They take on the life of your speaker.

2. Reaches a wide and diverse audience

Whenever you post an article, you might see some spikes in engagement levels. You may see the same phenomenon when you post videos or other content on your website. However, with webinars, you can see exactly how many people are tuning in at the same time. Webinars allow you to reach a wider and more diverse audience than ever before.

3. Adds content

Doing more with less — that’s the name of the game for most marketing people. You want new content for your website, your social media accounts and more. Webinars are a great place to start. Because they have video components, you have lots of options for how you display them. They also, of course, add leads to your funnel.

4. Enables better measurement of content

With webinars, you can tell where people are engaged or disengaged. You know the questions they’re asking. You know whether they’ve signed up for your content … or not. In this way, you can create a better content strategy and use highly successful parts of your webinars — where your audience is super engaged — more.

5. Is engaging and interactive

People want to interactive with the company they choose to do business with. They don’t want to be silent observers or listeners, they want to have a say in what products they are buying or the message you deliver. Webinars allow for polling, social engagement and other forms of real-time interactive measures.

Webinars rely on a community to be successful.

6. Leads to revenue

All marketing people care about leads. This is some of the only content that generates leads even before it’s completed. People who register are in the pipeline and ready to be contacted about products. If they’re not, they’re ready to be nurtured for future contact about products. Regarless, your webinar content strategy ensures marketing-sourced revenue.


Learn About Webinars

Content Strategy Infographic

If you’re just starting out with a content marketing strategy or you’re looking to improve your current one, we have some suggestions. We surveyed 112 marketing professionals and got some interesting data that provides insight into content marketing challenges and solutions.

For more information on how to make your content smarter, check out ReadyTalk Illuminate.


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