Tag Archives: CRM

How personal web conferencing can support your CRM strategy

A central tenant of CRM is to put people first. Simple advice on the surface, but the frenzy of modern business and the rush to meet sales goals often makes client relationships fragmented and frazzled. 

One way to rise above the noise and put the focus back on keeping your clients happy is by using personal web conferencing technology. With this tool, you can easily reach your clients anytime, anywhere. 

Here are some ways that personal web conferencing can support your CRM strategy:

Get face time with clients, wherever you are 

The classic image of CRM is an account manager wining and dining a client at a fancy restaurant. Hilarious anecdotes are told, laughs are shared and both parties walk away with their relationship strengthened at the end of the evening. This still takes place, of course, but business has gone mobile, and it's a different world CRM operates in today. Personal web conferencing enables you to get some valuable face time with your clients, wherever you are. This face-to-face interaction is much more rewarding and meaningful than a regular phone call or – even more disheartening to the client – an out-of-office message. Whether you need to walk the client through some troubleshooting and answer some burning questions they have, personal web conferencing enables easy and intuitive communication on the spot. 

Make more engaging sales pitches 

A single PowerPoint presentation does not a persuasive sales pitch make. In a world where people are bombarded with content and companies vying for their attention daily, your sales pitches need to stand out. Personal web conferencing is the perfect vehicle for a unforgettable sales pitch because you can present a variety of multimedia content, from engaging videos to snazzy sales decks. With a slew of digital materials at your fingertips, your web-conference sales pitches can wow. 

Do product demos remotely 

Client purchased your new product? Nice work. But now they need to know how to use. Traveling to do product demos has a lot of overhead, and reading through manuals or clicking through clunky virtual trainings can be a hassle when you're trying to familiarize yourself with a new product. The solution is to perform product demos remotely via personal web conferences. It's easier for the client, easier for you, and provides the personal attention needed to keep your relationship going strong. 

With the competitive markets many companies are competing in, outstanding CRM is the name of the game. Personal web conferencing can help you overcome barriers of time, distance and cost to connect with your clients when they need you most, and ultimately strengthen your CRM strategy.  

4 Marketing Tools You Can’t Live Without

No matter how large or small your company is, handling the pressures of modern marketing strategies can be stressful. From content marketing to running analytics, markers are more busy than ever before. To simplify your marketing techniques, here are four tools you shouldn’t live without:
marketing tools

1. CRM

Every company needs a high-quality customer relationship management (CRM) solution to track, organize and follow up on sales leads. However, some CRMs are not user-friendly or they’re too expensive for fledgling startups or small businesses to afford. Shop around until you find the right option for you.

2. Marketing automation tool

If you want your marketing team to maximize efficiency and increase revenue, you need a marketing automation tool, such as Marketo, HubSpot, Eloqua or Pardot. Choose a solution that offers easy CRM integration, email marketing and lead generation. This way, every step of the marketing and sales processes will be covered.

3. Analytics solution

Every industry is increasingly relying on metrics to make evidence-based business decisions. So why should your company be any different? Use Google Analytics or Kissmetrics to track the success of your marketing efforts. With these tools, you can get a better understanding of how customers respond to everything from your homepage to your monthly newsletters.

4. Webinar

If you want to reach a wide audience to perform product demos, introduce new features or answer company questions, webinars are the best choice for your business. Not only do they offer interactive polling and Q&A features for your audience, but they let you talk to people from all over the country from your laptop or tablet.