Tag Archives: integrations

CloudTalk: Data Deadlines and Marketing Automation

Within ReadyTalk’s Customer Care department are the specialists that work with our marketing and CRM automations. Clayton Hagen answers every phone call with his technical sensibilities, along with a touch of Michigander. Learn how Clay keeps our customers’ attendance data in check, plus stories on the best Halloween costumes this side of Spencer’s Gifts.   

When working with CRM and marketing automation, what’s the most common integrations obstacle?

First we need to drill down the customer’s initial concerns. If there’s an issue that’s preventing our software from communicating with their marketing program — like Eloqua, Marketo, Pardot, Hubspot, and Salesforce — it’s important that we address the snag immediately. One obstacle that comes up involves their event communication. The invitation and reminder emails used to promote the webinar or webcast are integrated with their marketing program. If there’s some block that’s not properly tracking or delivering data it’s our job to isolate the problem. This can happen days before an event or even while one is taking place. We realize the urgency and importance of everything running smoothly, so we’re under the gun to help our customers fast.

Realizing you may be slightly biased, why do you think ReadyTalk’s customer care outperforms our competitors’?

I think our team genuinely cares about our customers. We put in a lot of effort to streamline the process for them. At times we’ve been known to go out of our way to make sure they have what they need. That means communicating with other members of my department — or even reaching out to other departments if I’m not an expert in a particular area. A lot of people in customer care know what it’s like hosting a webinar. It can be scary, high pressure, with lots of time invested. We put ourselves in their shoes because it’s what we’re here for.

In five seconds, tell me how integrations work.

No. Here’s a Marketo chart.

 

What’s the funniest thing you’ve ever seen at ReadyTalk?

Always Halloween. When each department dresses up for the costume contest. It’s hilarious because each department has a theme. A baby giraffe costume stands out. It was a traumatic sight for the entire company.

5 reasons to integrate webinars with CRMs

At ReadyTalk, we're are all about making webinars exciting, five-star productions – we recently wrote about how it's time to shake things up. And part of shaking things up involves pushing customer engagement to center stage. 

No matter where customers are in the sales funnel, they want to be captivated. A webinar of someone dryly listing off company stats and selling points? Snooze. When crafting webinars for your company this year, you should be presenting only the most valuable information in the most engaging context.

A helpful tip is to think about the webinar Maximus in "Gladiator" would create if he was a marketer. He'd most definitely ask, "Are you not entertained – and informed!?"

But to really pack your webinars with a one-two punch that will slay in the arena of corporate messaging, pair engaging webinar content with CRM system integration. It gives you the most bang for your buck.

Here are five reasons why:

1. Things get easier

Unless you're looking to break a sweat running back and forth between your webinar and your CRM platform, trying to piece together the data and insights, the CRM-webinar combo is the way to go. By integrating the two, all your sales and marketing data is gathered in one place – no headaches, no stress, no frantic opening and closing of tabs while you question your career choices. 

2. You'll gain analytics that matter

Hosting a webinar can be fun, but if you have no way to assess whether it was meaningful for your company, your efforts may go to waste. By integrating webinars with your CRM, you can see a clear, detailed picture of their effectiveness. In goes metrics like link clicks and session time, and out comes reports on audience engagement. 

3. It helps you view results over time

No one can run from the past – and when you're a marketer, you really shouldn't want to. Through CRM integration, you can conduct post-meeting surveys, automatically generate follow-up emails and track the success of your webinar marketing efforts over time. It's an information gold mine.

4. You can cash in on an ROI boost

Want that sweet, sweet return on investment? Then integrate your webinars with your CRM system. The detailed insights you gain through reporting functions help you see the value of webinars in terms of your company's bottom line. 

5. You'll make more engaging webinars  

As we talked about, webinars are now in the era of engagement. By integrating them with your CRM platform, you can pinpoint which elements of the events resonate with audience members best and which need a little work. 

With this engagement-focused and data-informed approach, webinars may be coming soon to a theater near you.