Maybe you’re from a legal firm where you want to reduce costs. Maybe you’re in a nonprofit, running marketing. Or maybe you’re just from a startup or small business looking to be frugal.
With your tight budget, how in the world could you run a successful, affordable marketing campaign? How can you grow your business? How can you get more leads and revenue?
Don’t give up yet! Here are way simple, effective ways to market your SMB with little to no money:
1. Use your blog!
Maybe you began a blog on whim a couple years ago … and haven’t updated it since. If you want to capture more leads and promote yourself as a thought leader in your industry, you definitely should be posting topical or engaging content each week.
2. Are you tweeting regularly?
Social media is your friend. Your best friend. Your BFF! There’s no cheaper or more effective marketing platform than interacting with potential consumers or clients over Twitter, LinkedIn, Facebook and other sites. This is an excellent way to attract a younger customer base as well.
3. Do you have an email list?
Email marketing still remains as one of the most successful forms of marketing available for companies of any size. This provides regular, meaningful content straight to prospects’ inboxes. Use promotions and specials to draw them in time and time again.
4. Partner up with a local business or nonprofit.
If you’re located in a smaller community, you need to get active! Partner with a local business or charity and host a fun event to get people talking about your business. Partnering with others gets your message out faster.
One thought is cause marketing.
Meet up with local businesses or professionals to build up a firm network. You can create a solid referral network with complementary businesses, which will be beneficial for all parties involved. It’s also a great way to learn from your peers about what marketing efforts they find to be most effective.
Word of mouth is the biggest way to increase marketing and it has the greatest opportunities.