Tag Archives: marketing strategies

What not to do in a webinar

Webinars are a great tool for connecting your workforce or engaging with potential customers. However, if you don't use them correctly, those benefits go out the window. Like any medium, there are certain behaviors and actions to avoid that will distract viewers from your message.

Here's what not to do in a webinar: 

Be unprepared 

Good webinars aren't just something you throw together on a whim – they take time to prepare. If you speak too quickly, ramble or fumble your words, the audience will notice and likely be a little less interested in your webinar. In fact, a survey by Redback Conferencing found that 48 percent of people said webinars were least enjoyable when there was a poor presenter. A confident presenter sharing clear, easy-to-understand information is most likely to engage viewers. 

Live webinars can forge dynamic connections with audiences, but if you're worried about hosting a live event, try ReadyTalk's Simulive webinars. This innovative feature enables the webinar host to use pre-recorded content and then present it as if it were live. But whether or not your webinar is live, make sure you practice, practice, practice beforehand!

Talk the whole time 

Webinars are not the place to carry on and on about you or your company's history, mission and values. Instead, they offer an opportunity to deliver valuable, targeted information to your audience while establishing your company as a thought leader and generating leads. 

While you're delivering this valuable information, don't make the mistake of having a person only talk to the audience the whole time. Instead, employ different ways of engaging viewers, such as through polls and Q&A segments. These interactive features make webinars more dynamic and persuasive. 

Fail to follow up 

If you sign off of your webinar, close your laptop and move on to your next task, you're missing out on an opportunity to move potential customers through the sales pipeline: A survey we conducted found that between 20 and 40 percent of webinar attendees turn into qualified leads. Follow up with attendees after the webinar, sharing the link to the recorded event as well as additional resources. Take a look at the analytics of your webinar and see which viewers watched for the longest and engaged most with polls and other interactive elements, too, and make sure you reach out to these high-performers.

7 Marketing New Year’s Resolutions

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:

1. Go mobile-friendly

marketing resolutionsMore people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.

2. Make sure to be responsive

Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.

3. Switch up your social media approach

Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.

4. Rethink your content marketing strategy

You need to maintain an active blog full of thought-leadership content to draw in potential consumers.

5. Get into the mind of your target consumer

Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.

6. Measure and analyze everything

You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?

7. Start releasing interactive webinars

If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.