During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:
1. Go mobile-friendly
More people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.
2. Make sure to be responsive
Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.
3. Switch up your social media approach
Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.
4. Rethink your content marketing strategy
You need to maintain an active blog full of thought-leadership content to draw in potential consumers.
5. Get into the mind of your target consumer
Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.
6. Measure and analyze everything
You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?
7. Start releasing interactive webinars
If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.
Buying the correct phone system can make a difference to the success of your business in the next 5-10 years. Choosing the right system could mean hiring less staff, winning more contracts, worrying less about disasters and yes, saving you money. Take the time to find answers to the 9 key questions outlined below before upgrading your new phone system.
- Cost: Check what is included and not included in the minutes bundle. Are there any exit clauses in the service contract? Do you have to rent the phones for longer than the service contract? It can be a gotcha with some providers.
- Flexibility: Can you add or remove users during the service contract? Do you have to pay for devices or for users? This is important as you grow your business or as people are hired and leave your company.
- Disasters: Can the system divert calls to tablets or mobile phones when the access network is down? Are there restrictions in the features when people are remote? Disaster planning is crucial and one of the biggest advantages of having the right communications systems.
- Consistency: Are all the features available to remote workers or do some get removed? Is the quality the same – for example, some mobile systems only use a technology called VoIP when remote, which can hurt voice quality if the network is congested.
- Usability: Are the features the same on the phone, PC and mobile devices or are they different? Do you still have to rely on a telephone?
- Professionalism: Does the system support features such as auto attendant, music on hold, automatic call distribution, call queuing, so you never miss a call? Missing the wrong call can be disastrous.
- Productivity: Does the system have features like conferencing, room-based collaboration and instant messaging and presence? Integration of communication is how the working world gets things done these days and your phone system should be able to accommodate it.
- Mobility: Does the system support iOS and Android devices? Can it support all the productivity features above when mobile? The right phone system can handle when you’re on the go.
- Maintenance: Does the system have web-based user self-administration and allow you to control powerful features from a single web page? Does the service support diagnostics so the service provider can quickly identify any issues that you may run into? Enabling you to have control ensures your phone system is meeting your business needs.
Be sure to ask about the underlying technologies that the service providers have in place that allows them to innovate rapidly and drive the biggest impact for your business. The fanciest features or the lowest price won’t do you much good if the quality, reliability and security are not core components of the service provider’s platform upon which your service relies on.
Your business depends on the right solution and communication integration.