Tag Archives: personal web conferencing

How personal web conferencing can support your CRM strategy

A central tenant of CRM is to put people first. Simple advice on the surface, but the frenzy of modern business and the rush to meet sales goals often makes client relationships fragmented and frazzled. 

One way to rise above the noise and put the focus back on keeping your clients happy is by using personal web conferencing technology. With this tool, you can easily reach your clients anytime, anywhere. 

Here are some ways that personal web conferencing can support your CRM strategy:

Get face time with clients, wherever you are 

The classic image of CRM is an account manager wining and dining a client at a fancy restaurant. Hilarious anecdotes are told, laughs are shared and both parties walk away with their relationship strengthened at the end of the evening. This still takes place, of course, but business has gone mobile, and it's a different world CRM operates in today. Personal web conferencing enables you to get some valuable face time with your clients, wherever you are. This face-to-face interaction is much more rewarding and meaningful than a regular phone call or – even more disheartening to the client – an out-of-office message. Whether you need to walk the client through some troubleshooting and answer some burning questions they have, personal web conferencing enables easy and intuitive communication on the spot. 

Make more engaging sales pitches 

A single PowerPoint presentation does not a persuasive sales pitch make. In a world where people are bombarded with content and companies vying for their attention daily, your sales pitches need to stand out. Personal web conferencing is the perfect vehicle for a unforgettable sales pitch because you can present a variety of multimedia content, from engaging videos to snazzy sales decks. With a slew of digital materials at your fingertips, your web-conference sales pitches can wow. 

Do product demos remotely 

Client purchased your new product? Nice work. But now they need to know how to use. Traveling to do product demos has a lot of overhead, and reading through manuals or clicking through clunky virtual trainings can be a hassle when you're trying to familiarize yourself with a new product. The solution is to perform product demos remotely via personal web conferences. It's easier for the client, easier for you, and provides the personal attention needed to keep your relationship going strong. 

With the competitive markets many companies are competing in, outstanding CRM is the name of the game. Personal web conferencing can help you overcome barriers of time, distance and cost to connect with your clients when they need you most, and ultimately strengthen your CRM strategy.  

3 collaboration trends for 2018

 

Collaboration is no longer a buzzword: It’s a way of life for most organization around the country. Employers and employees alike are pushing for more collaborative platforms and work processes than ever before. So what trends are forecast for 2018? Here are three areas in which industry experts are predicting a lot of growth over the next year:

1. Remote workers will become regular workers
Working from home isn’t a novel trend that will disappear anytime soon. On the contrary, most industry experts predict that remote workers will become an even more normalized factor of the modern workplace over the next few years. Instead of offices only relying on a few virtual employees, employers may soon be relying on an entirely remote workforce. To maintain productivity and internal collaboration, employees will leverage more team-centered solutions, such as audio and video conferencing tools.

After all, the happiest offices are the ones where employers let their employees work from home occasionally or reach out to the best workers around the world. Innovative, new technology is making it easier than ever before to have meaningful interactions with coworkers, regardless of their physical proximity. In all likelihood, 2018 will demonstrate a further decline of the demand for “in-office” workers.

2. Collaboration-focused management styles
Long gone are the days where employees kept to themselves all day in their small cubicles. Now, offices are promoting collaboration-centered management styles to boost productivity and employee morale levels. From open floor plans to the adoption of collaborative video conferencing tools, there are plenty of ways companies will increase their collaboration efforts over the next year, according to a few industry experts.

3. Rise of real-time, interactive webinars
Forget about boring webinar videos that are just posted to a company’s YouTube channel a few days after they launch. This year will see a rise of real-time, interactive webinars, where audience members can actively participate, as if they were in the crowd. It’s time offices got a little more creative with their webinars!

Don’t let your office fall behind in relation to these 2018 collaboration trends. Increase your office’s spirit of connectedness with a unified communication strategy!