Tag Archives: PR

Why You Need Content for Every Function of Marketing

why you need contentOver two decades ago, Bill Gates declared, “Content is king.” This statement still rings true so many years later with the rise in content marketing and other forms of online digital media. The average user, consumer and casual internet browser cannot go anywhere on the web without consuming some sort of content marketing – and we’re not just talking about blogs.

Marketers need content in every function of their efforts to be successful in a highly competitive marketplace with potentially desensitized consumers. Here are three areas of your marketing operations where you must regularly churn out high-quality content:

Public relations

While the days of the traditional press release might be quickly fading into oblivion, PR’s credibility is still founded on good content. The general public craves authenticity out of everyone, from their politicians to the retailers they shop at. With this in mind, make sure that every piece of PR content you release is dripping with honesty and excitement.

Lead generation

The reason behind proliferating this area of marketing with content should be a no-brainer. Essentially, if you create high-quality, SEO-worthy regular content on your website, you will start generating more leads. Average consumers doesn’t want to just be told what to buy – they also want to know that the companies they buy from are thought leaders or educators in their particular space.

Product marketing

If you have a product your company is excited about, you need to be posting about it everywhere online. Don’t just send off a few quick tweets or hang up a few billboards. You need to launch full-scale media campaigns in a mixture of different mediums, if you want your consumers to get pumped about your product. Start months in advance to build anticipation.