Tag Archives: readytalk

ReadyTalk Webinar Named Market ‘Leader’ in New Report

In the fourth quarter of 2017 ReadyTalk Webinar was named a ‘market leader’ by InFlow Analysis, a technological consulting group. This insightful report entitled, The InFlow Analysis Market Compass for Webinar Providers, 2017: Shifting to Conversational Experiences, highlights industry trends that reflect the demands of various buyer types and use cases. Given the competitive business of technology, SMB and enterprise customers are challenged with purchasing decisions between disruptors, niche providers, and legacy webinar vendors.

After scoring all webinar services providers, the InFlow report created this list of takeaways meant to help buyers choose the webinar service most suited for their needs:

 

  • When making webinar procurement decisions, business planners have to map critical capabilities to the right use cases to avoid the pitfalls of focusing too much on features.
  • Knowing your target audience will help guide technology decisions, especially around scale and bandwidth needs. Also, focus on conversational experiences with your audience.
  • While webinar decisions tend to be departmental and team based mostly, take care to ensure broader integration with business applications such as marketing automation and Customer Relationship Management (CRM) systems.
  • Reporting and analytics is a critical component and will provide useful data that can guide engagement activities after the webinar event. AI and machine learning are becoming integral parts of this phase for accurate insights.
  • Plan carefully for webinars and understand beforehand requirements for professional services and live support during larger and more critical events.

 

Within the leadership category, ReadyTalk was also mentioned for its excellence in branding and marketing functionality:

“There are customized branding capabilities, recording, integrated audio and integration into business applications and platforms, such as Salesforce, Marketo and a majority of CRM and marketing automation platforms respectively. Integration into critical business applications and processes speaks to support for pre, during and post webinar management, which covers the entire webinar workflow. For marketing professionals, the ReadyTalk webinar service provides event promotion tools for social media platforms such as Twitter, LinkedIn and Facebook. The service includes broadcast video webcasts and simulive events, which allows producers to replay recorded webinars with live Q&A and interactivity. Webinar planners and producers also get post-webinar reporting capabilities.”

Click below for the full report by InFlow Analysis! Cheers and happy hosting on your next event.

CloudTalk: Meet Your Web Event Concierge

Time for a little Q&A with one of our ReadyTalkers! Meet Jeff Sheldon, Event Production Manager with four years under his belt in our lovely LoDo Denver office! For a little background, the events management team is responsible for any webcast or webinar customer that wants a little extra treatment before, during, or after their live presentation. The amount of involvement varies from customer to customer — from help with scheduling, to a dry run, to full event moderation.

 

Q: What types of businesses do you work with most often?

A: We spend a lot of time with marketing and sales teams. Often folks that are performing either a product launch or some type of sales webinar. Sometimes they prefer the “white gloves” if they aren’t in a position to conduct the event on their own. Planning and scheduling are big for us. Say the customer doesn’t have time to plan or schedule every detail of an upcoming event. That’s where we come in. We send out links, provision speakers, work with them up until the dry run, and stick around for post-event reporting.

 

Q: Not all days are perfect. Can you think of a time where you had major challenges walking a customer through an event?

A: It’s more about helping them establish a higher level of comfort. That applies to the software itself or just getting over the pre-event jitters so they’re ready to address the crowd. We try and put ourselves in their shoes and it’s surprising how much can change through the course of a call. Part of our job is to walk them through the components of our user interface, but it’s also about calming their nerves in case it’s their first time. Everyone is different, but they often sign up for managed events if webinars are brand new to them.  

 

Q: What’s a great day for you?

A: Being able to work with a new customer that doesn’t know a ton about the controls or using our services. It’s rewarding to watch them go from totally blind and unfamiliar to ready to rock and host a great event. Just today we had someone that was like, “OK I have an event next week and I’m not sure what I’m doing.” Then by the end of our session they were super comfortable. That’s a good feeling because we try and be the “warm blanket.” Haha. I do enjoy getting to know their style of learning, and having them get to know my style of teaching. If the takeaway is a good experience overall — regarding the customer support AND their webinar presentation — it’s a win for everyone. Word of mouth goes a long way.

Want assistance with your next event? Say ‘hi’ to Jeff and our crew with concierge services!

5 reasons to integrate webinars with CRMs

At ReadyTalk, we're are all about making webinars exciting, five-star productions – we recently wrote about how it's time to shake things up. And part of shaking things up involves pushing customer engagement to center stage. 

No matter where customers are in the sales funnel, they want to be captivated. A webinar of someone dryly listing off company stats and selling points? Snooze. When crafting webinars for your company this year, you should be presenting only the most valuable information in the most engaging context.

A helpful tip is to think about the webinar Maximus in "Gladiator" would create if he was a marketer. He'd most definitely ask, "Are you not entertained – and informed!?"

But to really pack your webinars with a one-two punch that will slay in the arena of corporate messaging, pair engaging webinar content with CRM system integration. It gives you the most bang for your buck.

Here are five reasons why:

1. Things get easier

Unless you're looking to break a sweat running back and forth between your webinar and your CRM platform, trying to piece together the data and insights, the CRM-webinar combo is the way to go. By integrating the two, all your sales and marketing data is gathered in one place – no headaches, no stress, no frantic opening and closing of tabs while you question your career choices. 

2. You'll gain analytics that matter

Hosting a webinar can be fun, but if you have no way to assess whether it was meaningful for your company, your efforts may go to waste. By integrating webinars with your CRM, you can see a clear, detailed picture of their effectiveness. In goes metrics like link clicks and session time, and out comes reports on audience engagement. 

3. It helps you view results over time

No one can run from the past – and when you're a marketer, you really shouldn't want to. Through CRM integration, you can conduct post-meeting surveys, automatically generate follow-up emails and track the success of your webinar marketing efforts over time. It's an information gold mine.

4. You can cash in on an ROI boost

Want that sweet, sweet return on investment? Then integrate your webinars with your CRM system. The detailed insights you gain through reporting functions help you see the value of webinars in terms of your company's bottom line. 

5. You'll make more engaging webinars  

As we talked about, webinars are now in the era of engagement. By integrating them with your CRM platform, you can pinpoint which elements of the events resonate with audience members best and which need a little work. 

With this engagement-focused and data-informed approach, webinars may be coming soon to a theater near you. 

Why Video Conferencing Tools are Helpful to Marketing Professionals

Video conferencing tools can be an asset to any organization. Any department or group of individuals that needs to conduct meetings can leverage the power of collaborative tools. For example, HR professionals may conduct job interviews, while product development teams can bring a dispersed staff together without having to be in-office or pay for travel expenses. The possibilities for video conferencing usage are virtually endless.

video conferencing, video, marketingMany marketing professionals use this collaborative tool to evaluate the success of their campaigns and share creative content. As a large part of communication is nonverbal and marketing is based upon effective communication strategies, marketers need video conferencing tools to make decisions quickly and collaborate with more people on certain projects or campaigns. Even more specifically, here are two reasons why video conferencing solutions are helpful for marketing professionals:

 

Include more creative voices

While companies likely have fantastic individuals in their office, video conferencing tools provide marketing teams with the ability to include additional creative voices on their campaigns and projects. Marketing professionals can source from freelancers across the country or individuals who work from home on a regular basis. With video conferencing, this is all done without extra travel expenses, confusing email chains or phone calls.

Improve team efficiency

Nothing bogs marketing departments down more than sporadic meetings, client calls and in-person meetings. To improve overall team efficiency, marketers can schedule set times for teams, groups or clients to come together and collaborate. Without video conferencing tools, assignments or tasks could easily fall through the cracks if team members are only relying on email or outdated forms of communication to do their job.

Upgrade your marketing department’s communication strategy with ReadyTalk’s video conferencing tools today!

How Getting Involved in the Community Helps Your Company

Corporate charitable giving and volunteer opportunities offer numerous benefits for your organization. While getting involved in your community presents obvious ups for the people or causes you serve or financially support, your actions are also extremely beneficial for your organization. Here are three ways your company giving or volunteering can have lasting, positive impacts:

Your employees will respect their leaders more

No one wants to work for a stingy boss, right? When your company gets involved in its community, your employees will notice. A part of encouraging workplace happiness centers around corporate social responsibility (CSR) opportunities. After all, employees want their free coffee and flexible work-from​-home schedules, but they also want to know that their employer cares about the community they live and work in.

 

 

Your community reputation will skyrocket

Nothing could be better for your business’s community reputation than to give back to those in need. You could partner with a local nonprofit, support small businesses or host community volunteer events. The possibilities are endless – and so are the rewards. Your charitable actions will likely draw the attention of your local press for some much-appreciated positive media coverage.

Your customers will appreciate your philanthropy

According to a 2013 Cone Communications and Echo Research study, 82 percent of American consumers pay attention to CSR factors when deciding to purchase a product or service. Not only will your existing customers appreciate your philanthropic actions, but your charitable giving or volunteerism may also motivate prospective consumers to choose you over your competitors.