During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:
1. Go mobile-friendly
More people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.
2. Make sure to be responsive
Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.
3. Switch up your social media approach
Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.
4. Rethink your content marketing strategy
You need to maintain an active blog full of thought-leadership content to draw in potential consumers.
5. Get into the mind of your target consumer
Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.
6. Measure and analyze everything
You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?
7. Start releasing interactive webinars
If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.