It’s that time of year. You’re fighting for every marketing dollar and yet expectations are that you’ll beat your lead and qualified lead (and thereby revenue) projections.
Here are a few tips to extend your marketing budget, make your CMO happy and meet those revenue expectations.
1. Do webinars!
Most marketing departments rely on those leads and qualified leads you get from webinars. Not only that, but you’re extending your content strategy significantly, repurposing content and determining where there’s engagement. So chances are that webinars were already part of your budget. Good!
But did you know that webinars can be replayed as if live to extend your reach to new, international audiences while you do other revenue-generating things? It’s true.
2. Make friends with social media.
Social media is your best friend. Your BFF! There’s no cheaper or more effective marketing platform than interacting with potential consumers or clients over Twitter, LinkedIn, Facebook and other sites. This is an excellent way to attract a younger customer base as well.
Most marketing departments aren’t giving their social media strategy justice though. Don’t be that organization! Paid and organic social with sharing embedded into your website extends your budget significantly. Don’t overlook it, even though things are tight. If necessary, enlist other employees to help your social media strategy, especially implementation.
3. Brush off your email list.
Email marketing still remains as one of the most successful forms of marketing available for companies of any size. This provides regular, meaningful content straight to prospects’ inboxes. Use promotions and specials to draw them in time and time again.
4. Partner up to extend your strategy.
Strategic partners fill in gaps by giving you access to new audiences, new companies and possibly new products and services. Be upfront with your potential partner to provide information about what you hope to gain as well as what you might have to offer. Read more.