Tag Archives: training

Choose a Webinar Product

You’re investigating a new webinar product or switching from an old one due to issues. You already know webinars are incredibly beneficial for any company making product, business or general announcement to a wide audience.

webinarWhile you may know how much you need a webinar service at your organization, how do you select the right provider to partner with? Here are four ideas to get you started in the right direction:

1. Is easy to use

No matter what, you want to choose a provider that offers webinar services that are easy for you and your participants to use. Nothing will lower your webinar attendance rate faster than if the audience has to jump through several technical hoops to even view your presentation.

2. Is reliable and robust

While you might only plan to use a basic webinar tool, you also might consider choosing a provider that offers additional robust features. After all, interactive options such as polls can make even the most standard webinar much more interesting for your audience. Engagement is one of the key reasons why so many marketing departments use webinars.

Customization, add-on features and more can be considered under robust. Are these things important to you? If so, make sure you note that. It’ll help you pick the right tool.

3. Enables integrations

Do you need it to integrate with customer relationship management (CRM) software? How about marketing automation tools like Marketo, Eloqua and HubSpot? Integration extends your existing software and makes your webinar more valuable. It can also reduce errors and double work. For example, you may want to send out recorded webinars to your clients. Without this option, it will be far more difficult to make this happen.

4. Has great customer service

Did you know some companies charge for even the most basic customer service, like answering the phone when you need help? It’s true. Of course some companies embed great customer service into the overall price, like ReadyTalk. Depending on how comfortable your workforce feels with your webinar platform and what’s important to your business, you may need better customer service.

Speaking of customer service, we even send out proactive tips and provide additional concierge services (for a fee). Additional concierge services can be anything from helping with everything to ensure your webinar is flawless to handling the basics of the meeting, like the greeting.

5. Meets your SMART goals and budget

The price varies greatly among products. As above, consider everything in the package. For example, some companies charge for customer service … but it’s not listed on their base price. Webinars can cost anywhere from $10 a month to more than $1,0000.

But more important, is whether the webinar meets the reason you’re buying one. Are you getting the leads and revenue you need? Will you get the attendance you need? Will you be able to train people? Conduct demos? This is critical. SMART means specific, measurable, actionable, realistic and timely. Ensuring your webinar platform’s success means taking the time to go over why you need one in the first place … and to get specific.

6. Has good reviews

Analysts research software all the time and provide reviews on that software like Aragon Research. Websites also have a number of reviews available, indicating what they like — and don’t like — about products. Don’t just trust testimonials on the company’s website. And if you need to, ask if you can get a reference. Most good companies will provide names to help you select the right software for your needs.

7. Enables you to try or demo

These days if you can’t try or demo a product, it’s probably not worth buying. Many companies, like ReadyTalk, provide free trials. You can decide whether it meets your needs or not. Of course, many companies have a limit to the free trial. And those same companies may extend the free trial if you ask them to.

And while we’re on free trial ….

 

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Appeal to Different Learning Styles

Just as no two snowflakes are alike, no two learners in your training sessions will be the same either. They’ll enter your classroom, webinar or webcast possessing differing levels and varieties of work experience, personal outlooks and job enthusiasm. Not only this, but they’ll also approach the material through the lens of their various learning styles.

Which learning styles

Generally speaking, trainers try to appeal to three kinds of learning:

  • Kinesthetic
  • Auditory
  • Visual

So why should you care about your students’ different learning styles? Will it really make a difference in their ability to soak up the information? Yes! Most experts agree that gearing your lessons toward these diverse learning styles will certainly help your students.

Here are a few ways how you can appeal to each of these unique learners in your training sessions.

Visual learners

You can never have too many photos, graphics, charts and other visually stimulating images for these learners. Essentially, the more videos you show, the more slides you have, and the more attachments or in-room documents you provide, the better these students will be. While they may be great note takers and engaged learners when presented with highly visual or descriptive examples, they may find it difficult to listen for long periods of time. So keep the images coming to keep them engaged.

Auditory learners

training to different learning typesThese students are the best traditional learners who benefit from simply listening to the content presented to them. While this is great for those in a normal employee training session in the workplace, if you will be training through webcasts or webinars, make sure there is plenty of audio content to keep them interested. Otherwise, they may mentally check out during your session.

Don’t forget to ask questions. Auditory learners don’t just benefit from your voice or the presenter’s, they can listen to anyone with good ideas.

Kinesthetic learners

These participants are your hands-on, fully involved learners. As such, they present the biggest challenge. Try to incorporate sections within your courses that allow learners to perform concrete tasks as they are learning the material. This way, they can solidify what they are learning.

What are some concrete things they can do? Type! Ask for questions during webinars and webcasts. In the traditional classroom, ask them to complete an exercise. Other ideas online include polls, asking people to share stories or ideas that reinforce the information presented, or submit their own examples.

The perfect training: a combination of all three

By including graphics, some parts where you’re just talking, and active exercises — asking for ideas, providing polls, or requesting they share information — your training will appeal to everyone. That means attendees will walk away with something.

Bear in mind, too, that attention spans are dwindling. People are only really paying attention every 23 seconds or less. These days, trainers have to compete with not just laptop email, but buzzing mobile devices. Many trainers these days inject those polls and information more often to get people focused. Otherwise, your kinesthetic learners are most likely to check out.

More than that, ensuring you’re meeting all three learning types ensures your course or session is meeting its objective with your audience learning the information needed.