Tag Archives: video

What’s New with ReadyTalk’s Web Conferencing Platform?

A lot actually! It’s been an exciting few quarters here at ReadyTalk with a major focus on user experience, meeting quality and participant security. We completed two great projects that brought HTML5 and HD video capabilities to our core platform.

We refreshed our participant view with a more modern, intuitive and clean interface. This initiative moved us off Flash and onto an HTML5 based web browser client. You may have heard about Flash’s severe security flaws exposed in 2016. Highlights of our move to HTML5 and new participant interface include:

  • Participants no longer need to install Flash. HTML5 is standard in modern browsers
  • Participants can focus on the content with disappearing toolbars and a collapsible chat window
  • Animated notification when a chat message is received and the chat interface is closed
  • Improved settings menu to manage their audio connection and devices
  • Dynamic window resizing
  • VoIP using WebRTC technology which provides a high-quality audio experience

Since the HTML5 interface does not support Flash, our video conferencing solution got an update too! Enhanced video in core (EVC) utilizes new WebRTC technology. This allowed us to bring a variety of video upgrades to our customers and their participants. Highlights of EVC include:

  • Simultaneous viewing of up to 6 webcam feeds; Previously only 4 feeds could be seen at a time
  • Active speaker rotation that allows more than 6 participants to share their cameras, but select the 6 active speakers at any given time to be displayed
  • More control over size of webcam feeds for both hosts and participants with dynamic resizing
  • More seamless video streams with nearly no lag

I’m most excited about our UI updates in our Chairperson controls! Have you seen them yet? You’ll notice a fresher color palette, an updated look and feel, and a new Add Co-Presenter button making it that much easier to collaborate with your participants. Take a look when you have a moment and enjoy your next meeting!

Why Video Conferences are Helpful to IT Personnel

Are you more productive on a phone or video call? Do you prefer meeting with people face to face or via a quick phone conversation? As an IT professional, it’s vital to stay up to date with the latest technology and collaborative tools to improve internal and external communications at your organization. While conference calls and in-person meetings are effective in certain scenarios, video conferencing solutions can make IT personnel more effective at their job.

With the rise of the remote workforce and the evolving nature of workplace responsibilities, IT professionals feel more pressure than ever to ensure that all communication channels are operating properly. Just as marketing or sales teams can use video conferencing solutions to collaborate with their teams, IT personnel can use these tools to ensure all systems are functioning optimally. Here are a few more ways IT workers can leverage video conferencing at their organization

Proactively solve tech issues

While small companies often have a small in-house IT team, larger organizations usually have off-site or even remote IT staff to handle tech issues. Video conferencing tools allow IT personnel to communicate effectively about various system problems or concerns. If IT professionals are based in numerous locations, video tech support lets teams collaborate and proactively address tech issues before they grow out of hand.

Improve operational productivity

Obviously, video conferencing tools are perfect for cutting down travel expenses and connecting remote teams. Yet, some professionals believe these solutions can be even more efficient and promote more operational productivity than normal in-person meetings. While face-to-face meetings can easily devolve into friendly chitchat, video conferences often have a designated start and end time, with people dialing in from all over. This makes veering off a meeting’s set agenda less likely.

To improve communications as an IT personnel, consider ReadyTalk’s video conferencing services today!

Why Video Conferencing Tools are Helpful to Marketing Professionals

Video conferencing tools can be an asset to any organization. Any department or group of individuals that needs to conduct meetings can leverage the power of collaborative tools. For example, HR professionals may conduct job interviews, while product development teams can bring a dispersed staff together without having to be in-office or pay for travel expenses. The possibilities for video conferencing usage are virtually endless.

video conferencing, video, marketingMany marketing professionals use this collaborative tool to evaluate the success of their campaigns and share creative content. As a large part of communication is nonverbal and marketing is based upon effective communication strategies, marketers need video conferencing tools to make decisions quickly and collaborate with more people on certain projects or campaigns. Even more specifically, here are two reasons why video conferencing solutions are helpful for marketing professionals:

 

Include more creative voices

While companies likely have fantastic individuals in their office, video conferencing tools provide marketing teams with the ability to include additional creative voices on their campaigns and projects. Marketing professionals can source from freelancers across the country or individuals who work from home on a regular basis. With video conferencing, this is all done without extra travel expenses, confusing email chains or phone calls.

Improve team efficiency

Nothing bogs marketing departments down more than sporadic meetings, client calls and in-person meetings. To improve overall team efficiency, marketers can schedule set times for teams, groups or clients to come together and collaborate. Without video conferencing tools, assignments or tasks could easily fall through the cracks if team members are only relying on email or outdated forms of communication to do their job.

Upgrade your marketing department’s communication strategy with ReadyTalk’s video conferencing tools today!

It’s All About Video

Video killed the radio star.

I’m old enough to remember the day MTV began. Although I was in my tweens and my parents wouldn’t spring for the extra money to get the deluxe cable package that included MTV, the Finlands down the street did. All the neighborhood kids were at their house, watching MTV during the countdown, waiting for the first video to appear — the beginning of MTV. I remember it well. The first video played was, “Video Killed the Radio Star.” I was totally blown away. All of us were mesmerized.

video killed the radio starMy parents eventually got the extended package that included MTV. It was amazing, I watched all the events, including the “Thriller” premiere. It ushered in the end, or so I thought at the time, of the radio and spurred every band to ensure they also had a video.

I’m sure Baby Boomers and the Silent Generation remember the introduction of television. Millennials probably recall their first YouTube video. Why? There’s magic there. You can see, you can hear … and you can do both together. Although the radio hasn’t vanished, video has only become more important. We use video to talk with loved ones these days. We even use video for work, to collaborate even from our home offices or cars. If you’re in Marketing, you know video is key to content strategy.

How important? According to recent HubSpot marketing statistics, simply having a video on your business’s landing page can increase consumer conversation rates by an estimated 80 percent. Meanwhile, 43 percent of users expressed that they wanted to see even more videos from marketers. If you want to improve your company’s sales or online engagement levels, you need to begin integrating video into your marketing strategy starting today. Here are a few more statistics to convince you even further:

1. Nearly 50% of users view videos about a service or product before going to a store.

webinarThis statistic shows that if you want to bring people into your store or to your e-commerce website, you should be using videos. After all, another statistics indicates that as many as four times as many consumers would rather watch a product video than read about it. Today’s world is visually driven, which is why your organization should begin taking advantage of this fact.

More people are viewing videos from their mobile devices, too. In fact, 46% of all video is viewed on a mobile device. It’s not just for fun either. More people are on the go, in their car even, and need to communicate. Work should accommodate video on mobile devices.

2. Users collectively watch around 100 million hours of video on Facebook each day.

If you are not using video marketing on social media, you are certainly missing out on a large target audience, as the video consumption of Facebook users makes clear. Additionally, because 82% of Twitter users watch videos on the platform, you need to start leveraging the power of video soon.

3. Execs would rather watch a video than read.

Time-crunched execs have expressed concerns in having the time to read, sometimes even executive summaries. Instead, they listed video as the way they’d prefer communication.

4. Video in an email increases click-through rates by up to 300%.

Email conversions are hard. You don’t have much space to convey why someone should take a look at your marketing much less your product. Video though gets more click-throughs.

5. People recall video … even up to 30 days.

People recall video, even up to 30 days. Some videos, like poor Charlie who bit a finger or Gangnam Style, stick with you long after they’ve been seen. That’s the power of video. HubSpot also noted that comedy, news and music — in that order — are the most popular.

 

Get more info about video and its communication power

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