Tag Archives: webcasts

Make a Lasting Impression with Live Streaming Video

Fleeting attention spans are among the top challenges for marketers in 2017. While crafting a flashy deck for the audience is a great start, consumer behavior has entered the age of distraction. According to our latest report, Time for Better Engagement, the average goldfish can focus for a longer time than humans. GOLDFISH! Looking through the in-store aquarium glass I always noticed their eyes trained on me — but had no idea that they were so deep in thought! Live, active humans have a stage presence about them, and we’d like to show you how a webcast can increase attention by 20 fold.

Return on Investment

Likely your #1 consideration when purchasing new communications. So the question is, “what can live video do for you?” If your goal is to launch a new product or raise brand awareness, webcasting for lead gen purposes will pay back your dime. The personal touch of an on-camera speaker has been shown to enforce credibility, and this can make the difference between an active versus a passive audience. Think about your own body language during a cool presentation. If you’re into it, you’re leaning forward. If you’re not? You’re slouching through Snapchats. When it comes to buying a webcast that supports your outreach strategy, just remember that all eyes are on the discussion panel. 

 

Webcasts Offer Next-Level Reporting

Some folks on our team like referring to them as “webinars on steroids” — and in many ways this is true. On-the-fly polling allows presenters to shape their message with the crowd’s interests in mind. If your audience is responding favorably or negatively to a topic, launch the private chat feature and align your team of speakers. Promoting the event is half the battle, and webcasting registration metrics bring you real-time RSVPs. Resend the invite to get ahold of everyone, and always remember to tailor your message with impact and urgency.

 

Stream, Edit, Replay

ReadyTalk Webcast is a cloud-based service, so that means it’s accessible at its own URL from anywhere in the world. But now that the live presentation is over, what’s next? Edit the video in your browser to remove unwanted content, then promote the polished final version. Emphasize the key points in your video timeline by mentioning specific locators on social media and within email campaigns. As long as you’ve purchased at least one license for your company, host as many events as you want and refine your delivery with reporting tools along the way.

Effective marketing campaigns are critical to your business, so make sure you’re getting the right bang for your buck. With ReadyTalk Webcast, we make your presentations run swimmingly — and always beat goldfish in a staring contest.

Take ReadyTalk Webcast for a test drive and schedule a demo today!

Our Affinity for Marketing and Where It Aligns with Marketo Summit Sessions

If it wasn’t already painfully obvious, we’re adamant about our love for marketing. Our webinar and webcasting teams champion the marketer and their objectives every single day and we’re obsessed with helping them deliver business success.

Marketo’s annual Marketing Nation Summit presents an invaluable opportunity for us to meet many of those marketers face-to-face, and we’ll be sending a crew over to San Francisco next week to show off ReadyTalk’s latest webinar platform offerings, share the most inventive ways that marketers are utilizing webinars and live video webcasts as part of their content marketing, and demonstrate how they’re feeding marketing automation and CRM systems with webinar attendee engagement data and analytics.

While we can’t wait to see how James Corden and Queen Latifah bring the celebrity glamor to follow up last year’s Will Smith sightings, we’re most excited about the sessions where our passions intersect with innumerable chances for marketers to share and learn from each other. Here are five sessions that we think are going to be especially good:

1) From Personalization to Individualization: Micro-targeting and Big Data with Michael Fauscette, G2Crowd

When it comes to webinars and the actionable lead gen insights that they can deliver for marketers, which in turn allow sales teams to tailor interactions with prospects and customers, personalization and individualization are hugely important. We’re keen to hear how webinars and similar strategies might fit into this talk.

2) Embrace Customer-Centric Measurement to Optimize Business Performance with Rusty Warner, Forrester

Can we make a collective confession? We’re measurement geeks. And we fully expect Forrester to deliver the goods on how to tie marketing measurement and analytics to sales outcomes and business performance, otherwise known as the holy grail of marketing. Hopefully, they’ll also present a few illustrative case studies along the way.

3) What’s Your Story? How Powerful Narratives Drive Great Companies with Deb Lavoy, Narrative Builders

Spoiler alert: We love a good brand narrative. Plus, we strive to help customers tell their stories through video and other content. Deb is also running a companion workshop on the same topic, so if your company is struggling to figure out your brand story and the channels to tell it through, check this pairing out.

4) SiriusDecisions Unveils New “State of Marketing Automation” Research…and What It Means for You! with Jay Famico, SiriusDecisions

What would a Marketo conference be without a little marketing automation discussion? SiriusDecisions employs some of the sharpest analysts we know when it comes to best practices, benchmark reports and strategies for marketers, so we’re eager to hear how far MA has come and where we can take it from here.

5) The Rise of AI in Marketing: IDC Shares What Every Marketer Should Know with Gerry Murray, IDC

–AND–

How to Use AI to Add Relevance to Your Marketing with J.J. Kardwell of EverString, Kristen Wendel of VersionOne and Peter Herbert of VersionOne

Ok, we cheated on this last one and combined two sessions about AI. It’s still very much the Wild West of every industry, and particularly within marketing, so we figured the more info we can gather on it, the better. We’ll aim to get a blend of overarching AI trends from IDC’s research director and more practical insights from VersionOne based on their implementation of the technology in the context of their marketing program.

See you in San Francisco, Marketing Nation! We’ll be at booth #S446, so stop by and say hello!

6 Things to Consider When Launching a Product

6 thing to know when launching a new productYou might be working on a product that you believe will be the next big thing in your particular industry. Congratulations! While you may have a great idea, you need more than that to be successful in a highly competitive marketplace. Therefore, here are six things to consider when launching your product:

1. Timing is everything

You want to start early preparing for a product launch, but also be careful about precisely when that launch will be. Analyze your market carefully to determine the right season to release your product to the public.

It sounds silly, but timing is everything. Think about when consumer companies announce a new product (like the iPhone). It’s usually before the Christmas rush, but in enough time for people to understand it and buy it.

2. Good branding is essential

Many consumers are highly visual people, which is why you want to ensure that your packaging and branding is appealing to the eye. Meanwhile, your product’s name should be catchy yet simple to promote good brand recognition.

3. Are you targeting the right consumer base?

Maybe you assumed your product would be best for a particular age group, but quickly discover it’s more well-suited for a different demographic. If this is the case, don’t force your product on a consumer base that doesn’t want or need your product. Roll with it and refocus.

4. How will you market it?

Maybe you will make use of social media marketing or prefer more traditional advertising approaches. Whatever the case, carefully strategize exactly how you plan to get word out about your product before the launch date draws near.

5. What about your competition?

You don’t want to release a product into an overcrowded marketplace unless you have something revolutionary to offer. Make sure you know what competition you’re up against and how you should best handle their competing sales.

6. Don’t forget to be patient

While you might be expecting a highly successful release, remain patient if this isn’t the case. Sometimes, good ideas and products take time to catch on and you need to remind yourself not to grow discouraged in the meantime.

Speaking … or writing … of new products. We know a lot about new products. This year, we’ve launched unified communications, our cloud communications offering called ReadyTalk Hosted Voice. We also launched our new replay feature with a platform, ReadyTalk Illuminate. FoxDen, a ReadyTalk product, continues to innovate and release new features. And we’re not slowing down. In following weeks, you can read from our product managers who make it all come to life. (They’re awesome.)

6 Ways to Improve Your Webcast

Webcasts, or live streaming video, have a lot of promise … and some limitations. Many people rush into a webcast product thinking it’ll solve all their communication problems. In fact, it won’t.

We’ve highlighted some issues and come up with some tips to help you improve your webcast.

1. Create a goal.

Why do I need a webcast? What’s my objective or desired results? Then the challenge is to measure it.

tips for better webcastsOften organizations are so focused on trying to present their webcast that they forget about putting together a basic strategy and plan. When business professionals first started implementing webcasts a few years ago, it was mainly to reduce costs (save time and money on travel). Now, corporate leaders are embedding webcasts into business processes, including: product rollouts, trainings, sales, marketing, channel education, HR, recruiting and much more. Learn more.

2. Make your webcasts as short as possible.

The average attention span is as low as 7 seconds. And 18% of viewers drop off in a webcast lasting longer than 15 minutes. If you do need to make the webcast longer, offer interactivity.

3. Make webcasts interactive.

While on the topic of interaction, it improves engagement. Polls for example are one way to add interactivity back into your presentation. But sadly only 27% of webcasts make use of at least one poll. Viewer duration increases by 13% when interactive consoles are used.

4. Be a story teller.

Being communicated at is never engaging. Hearing customer stories and nuance helps deliver the message, especially for those people who work less with numbers. Even if you’re a data nerd, and that’s used lovingly, chances are good percentages don’t immediately come to mind. Instead, what comes to mind are stories.

5. Plan and follow up.

Webcasts are just like meetings, where you need some information going into the meeting, like what’s this meeting about? You’ll need information after the meeting, too — following up on items that need to be done. Communication shouldn’t end there. Instead, use the webcast as a jumping off point. For example, if you’re in a company, send regular emails about updates to business plans. That way people really believe the information is important and not “flavor of the month” — something exciting for a short period of time.

Besides, following up gives you an opportunity to extend the conversation — answer questions and more.

6. Survey.

There’s always room for improvement. Find out what the webcast missed. You can even use that follow-up in future communications. And it makes it more likely that people will go to your next webcast.

Need to learn more?

If you’re looking for a webcast product, consider ours. We have some of the best customer service in the industry.

Learn More About Webcasts

To Quote Nike: Just Do It (Company Meetings)

We understand your hesitation with holding regular company-wide meetings. Depending on the size of your organization, all-hands-on-deck meetings can run you hundreds to hundreds of thousands of dollars. And yet, you can’t afford NOT to have all-company gatherings at your business.

Why do these meetings matter?

All company meetings
They can dramatically improve your organization’s engagement levels as well as understanding of key company initiatives — like objectives and strategy. They are a crucial factor in creating a strong corporate culture at your organization, which will allow you to build a loyal customer and employee base.

Employees’ understanding of objectives and strategy improve engagement, but also helps with their productivity. They’ll understand their own work better if they know how it improves the company itself.

What are the main benefits for these meetings?

Entrepreneur wrote that these gatherings encourage a collaborative team environment and unify everyone toward similar goals and strategies. Essentially, if you want to boost innovation levels at your organization, you want everyone to be on the same page – from the lowest level workers all the way up to the CEO.

They are also an excellent time to have understand the company values. Use this corporate meeting time as an excuse to hold bring your staff together and appreciate the work everyone’s doing. Employees from all across the country will feel more connected and satisfied with their work if they not only feel appreciated, but are able to engage with co-workers, even using video.

How can I make the most of my company-wide meeting?

Make sure you cover these important items with your employees:

  • Goals and why they matter to the company and individuals
  • Strategies and why they’ll deliver results
  • Initiatives and why they’re important
  • What teams can do
  • Any follow-up on what happens next, like whether their managers will be meeting with them

It’s all about cascading information and ensuring people understand.

Ensure manager success

Managers should understand what’s being discussed and why before the meeting happens. Chances are good employees will save questions for their managers. If they’re hearing information for the first time, employees won’t get questions answered.

If for any reason that’s impossible due to the size of your organization, ensure officers are aware and email highlights to managers. At the very least, officers can attend team meetings and provide information back or address how their organization can make a difference.

Hold Q&A at all-company meetings

Holding question and answer sessions are an excellent way to encourage worker participation. Your employees want and need a voice at your company: So don’t be afraid to give it to them at these meetings, even if they have hard questions.

One of the best way to cut costs in your all-company meetings is to host a live webcast. You can lead high-resolution, interactive meetings right over the internet. If you have multiple offices all over the country, simply broadcast your office meeting for the rest of your organization, which will save you time and money without losing employee engagement.

Ready to get started?

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