Tag Archives: webinar

ReadyTalk Joins the GlobalMeet Family

It’s official! The same company that has brought you best-in-class collaboration and webinar solutions for over a decade is getting a fresh look and feel to our product offerings. This summer, ReadyTalk joins the GlobalMeet family to bring you:

GlobalMeet, GlobalMeet Webinar & GlobalMeet Webcast

As part of PGi’s global efforts to streamline its product portfolio, ReadyTalk is getting an upgraded and refreshed look to accompany some amazing new capabilities, product features and packages.

We’ve pulled out all the stops when it comes to designing one of the most intuitive user interfaces on the market today. For busy professionals and marketers on-the-go, we believe that communication tools should enhance your online event and collaboration experience, not hinder it.

With high-quality video and screen sharing, and no downloads required, GlobalMeet allows teams to get meetings up and running faster, improving productivity and decreasing downtime. GlobalMeet Webinar enables business users to quickly and easily create professional-quality events for an unlimited audience size efficiently and affordably.

What this means for you & your teams.

You still get the best of ReadyTalk, but with some additional perks. New enhancements ensure your business is getting the best user experience possible, with the same 24-hour customer support and management you know and love.

Key features of GlobalMeet include:

  • High-quality video and screen sharing: Engage participants “face-to face” and share visuals during your meetings with HD Audio & Video for a rich meeting experience.
  • One-click meeting access: Frictionless meeting entry with one-click access from any browser and device. No need to remember dial in information because the meeting calls you.
  • Flexible audio connections: Instantly connect and seamlessly switch between multiple audio options to ensure a crystal-clear voice experience.
  • Recording: High-quality recording captures video of your meeting, including the meeting panel, chat, and any webcams or screens being shared in the room.

Key features and functionality of GlobalMeet Webinar and GlobalMeet Webcast include:

  • Broadcast HD Video: Available to every user on any device.
  • Polling, Q&A, Surveys and Chat: Interactive features allow the audience to interact and engage with content throughout the event.
  • Integrations: GlobalMeet Webinar’s open API integrates seamlessly with the marketing automation systems and CRMs you already use every day.
  • Analytics: Measure the success of each event with robust pre- and post-event reporting.
  • Self-Service Simulive: Bring pre-recorded content to a live event audience to extend your reach.
  • Network Optimization: Reach 1000s of individuals with minimal impact on your corporate network, which includes real-time access to the quality of a participant’s viewing experience.
  • Testing & Certification: Provide participants with online testing that can be launched directly from the conclusion of your event.

If you’re an existing ReadyTalk customer, don’t worry! Things are business as usual. You’ll start to see the GlobalMeet brand transition into our communications and materials going forward. There won’t be any changes to your day-to-day or billing processes. Better yet, your account manager or customer success manager remains the same. If you are interested in moving to GlobalMeet, contact us.

We’re excited about the evolution of ReadyTalk into the GlobalMeet brand family and hope you’re as eager as we are to embark on the next chapter of our brand journey together.

To learn more about GlobalMeet, GlobalMeet Webinar and GlobalMeet Webcast, contact us.

Webinars — Voluntary Marketing for Qualified Leads

We’re no stranger to hearing the phrase “our product is different.” Considering ReadyTalk’s experience vetting vendors and agencies, we’ve learned that everyone says it. Including us. As B2B companies clamor for the attention of decision makers, is there any way to guarantee you’re buying a solid lead gen solution? That’s a tough one. There are tons of options in the digital marketing space and everyone claims to offer the best. So at the risk of promoting our solutions in a similar we-solve-all-your-problems statement, let me explain why webinars are the ultimate form of voluntary marketing.

Time is more valuable than data

Banner ads, pre-roll video, and even PPC are all examples of involuntary marketing. That’s not meant to be read negatively — we use these methods (and so do you). In other words, the images appear on your screen based on your search history and profile, rather than from a formal exchange of data to obtain the content. Downloadable content like eBooks, case studies, and infographics are voluntary marketing channels. Meaning, in order to read or view the content, a lead needs to provide their name, email, phone, etc. They’ve volunteered their info in exchange for your asset.

Webinars go one step further. Unlike the downloads listed above, webinars ask for something much more valuable — time. Registrants have agreed to give you 30–60 minutes of their day! I mean, wow. That’s a lot to hand over to a complete stranger. Their likelihood of conversion hinges on whether or not they believe it was time well spent.

This means it’s up to you to provide value-rich content. The relationship between your brand and the prospect begins with a memorable impression that they carry through the rest of the buyer journey. Use the following tips to keep them focused on your event, and more importantly, deliver on your promise that it’s worth their while.

Don’t be lame, break through the boring

Make your presentation thought provoking, educational, and valuable for your audience. Don’t ever let your webinars become a placeholder on your marketing calendar. If you treat every webinar like an event, chances are you’ll have higher turnout and create more buzz. Remember, webinars are the first chance that your prospects literally hear the voice of your company. Another reason they’re a great form of human-to-human, voluntary marketing.

So, how do you make sure they walk away with something new? Part of it comes down to your choice of presenters. Choose people with a charismatic delivery, conversational yet intelligent, and with a knack for drawing the audience closer. Your audience can spot passion from a mile away, so use the opportunity to turn more heads with an engaging speaker.

Think podcast, not lecture

Have you ever attended a snooze fest webinar? They’re the worst. And usually it’s because the speaker is reading directly off the slides. In this case it’s not a two-way street. The presenter is talking at the audience rather than pulling them into the content.

Remember, people attend a lecture. But they subscribe to a podcast. Want to evangelize your database? Turn them into brand advocates that spread the word on their own.

Pro tip: Podcast style is easier when you co-present with another speaker. Bounce ideas off of each other during the presentation, be fun, challenge each other’s thoughts, ask questions when they come up. Don’t be afraid to deviate slightly from the script. Sometimes the best comments are made when people go rogue. Podcast, not lecture.

Webinars Create Connection

That’s what it’s all about. Given the interactivity of a live webinar (Q&A, chat, polling, and surveys) you get to establish a deeper understanding of individual audience members. Other forms of content marketing and lead generation don’t capture the same insights. In addition to the standard name, phone, and title you collect from a registration form, you get to survey and chat with attendees to qualify leads during the event. Wouldn’t you rather hand off more complete contact records to your sales team? What interests them, what is their buying timeline, what products are they currently using? Webinars are an undeniably different marketing channel — capitalize on voluntary lead generation today!

ReadyTalk Webinar Named Market ‘Leader’ in New Report

In the fourth quarter of 2017 ReadyTalk Webinar was named a ‘market leader’ by InFlow Analysis, a technological consulting group. This insightful report entitled, The InFlow Analysis Market Compass for Webinar Providers, 2017: Shifting to Conversational Experiences, highlights industry trends that reflect the demands of various buyer types and use cases. Given the competitive business of technology, SMB and enterprise customers are challenged with purchasing decisions between disruptors, niche providers, and legacy webinar vendors.

After scoring all webinar services providers, the InFlow report created this list of takeaways meant to help buyers choose the webinar service most suited for their needs:

 

  • When making webinar procurement decisions, business planners have to map critical capabilities to the right use cases to avoid the pitfalls of focusing too much on features.
  • Knowing your target audience will help guide technology decisions, especially around scale and bandwidth needs. Also, focus on conversational experiences with your audience.
  • While webinar decisions tend to be departmental and team based mostly, take care to ensure broader integration with business applications such as marketing automation and Customer Relationship Management (CRM) systems.
  • Reporting and analytics is a critical component and will provide useful data that can guide engagement activities after the webinar event. AI and machine learning are becoming integral parts of this phase for accurate insights.
  • Plan carefully for webinars and understand beforehand requirements for professional services and live support during larger and more critical events.

 

Within the leadership category, ReadyTalk was also mentioned for its excellence in branding and marketing functionality:

“There are customized branding capabilities, recording, integrated audio and integration into business applications and platforms, such as Salesforce, Marketo and a majority of CRM and marketing automation platforms respectively. Integration into critical business applications and processes speaks to support for pre, during and post webinar management, which covers the entire webinar workflow. For marketing professionals, the ReadyTalk webinar service provides event promotion tools for social media platforms such as Twitter, LinkedIn and Facebook. The service includes broadcast video webcasts and simulive events, which allows producers to replay recorded webinars with live Q&A and interactivity. Webinar planners and producers also get post-webinar reporting capabilities.”

Click below for the full report by InFlow Analysis! Cheers and happy hosting on your next event.

CloudTalk: Partnerships NOT Vendorships

Sean Flynn’s autumn beard is growing as fast as his wife’s disdain for it. He’s jumped on the Movember men’s health initiative and, frankly, doesn’t give a whisker. The three-year-long ReadyTalker begins and ends each day with a focus on customer connections — before, during, and after every sale. As an Account Director, Sean loves to give his clients the tools they need to succeed on every call and presentation.

Q: What’s the most rewarding part of your job?

Making a customer laugh on the other end of the line. Seriously, it’s about establishing trust and a relationship with prospects and long-timers. Beyond just getting them to buy ReadyTalk — I like being one of the company faces that represents who we are. It’s rewarding when our customers have the feeling that they can call me for anything and never hesitating. I would way rather build partnerships than vendorships. There’s so much more to it than the sale.   

Q: Do you get to work with any local Colorado companies?

Yes! That’s one of the cool parts about having a recognizable brand in the Denver community. Over the years we’ve put a lot of effort into public outreach and volunteering. That has definitely given us a strong footprint in Colorado. That said, as an account director I get to meet face to face with some of our local customers to talk webinars and web conferencing. This is especially helpful when we’re onboarding new customers. Sometimes I’ll meet up for drinks with the companies we work with just to get a pulse on their level of understanding. It’s always great to find out the creative ways that people are using our products and how we might be able to improve their results.  

Q: Can you think of a time you ‘saved the day’ for a customer?

Once in awhile we’ll have to arrange a fast turnaround on a high stakes event. I consider 24 hours to be fairly quick. A few weeks ago I had a call with a customer that needed an operator-assisted, all-hands webinar for their entire company. This call came in at 3:00 p.m., and the event had to take place at 9:00 a.m. the next morning. They basically said, “we need x, y, and z tomorrow, can you make this happen?” Well, (haha) I don’t think we had another choice. That afternoon I worked directly with our customer care and events department to get the ball rolling quickly — sent out invitations, coordinated the event moderation, and built all registration pages. In spite of the tight deadline, the webinar went off flawlessly. Like I said, we didn’t really have any other choice but to deliver on their request. However, it was so gratifying getting their praise and thanks after the fact — they realized we moved a mountain in a pretty short amount of time. That was a great day at work. HUGE kudos to customer care on their efforts. Teamwork is everything.

Q: When you’re not at work, what’s your jam?

Spend a lot of time with my wife and kids. We go camping as a family. I bike a lot. Love to go skiing in the winter.

CloudTalk: Shred the WebiGnar

Carving through the epic trees at Vail you’ll find Connor McKeown — a self-proclaimed weekend warrior with a yen for the Colorado outdoors. On any given powder day, skiing is his full-time job. However, between snowstorms we have him and his team to thank for their steadfast engineering and infrastructural support of ReadyTalk. Here are his reflections on reaching a company milestone, plus the stand-out stories of the office we know and love.   

Q: Looking back at your time here, what was the most impressive moment for your team?

A: There are many that come to mind but one in particular I will never forget. Throughout 2015, we had a company goal of hitting 60,000 active ReadyTalk access codes in a rolling 30-day period. In other words, 60,000 individuals with ReadyTalk login credentials were using their accounts within a 30-day window. In November of that year, we hit our goal. It was exciting — both for the new guys like me and for the ReadyTalkers that worked so hard to achieve it. So, as you’d expect, we ended up at our favorite local spot to celebrate. The party fell on my first day at ReadyTalk — talk about a warm welcome.

Q: Can you think of a time when you had to react quickly to a technical problem?

A: Not long ago our engineering team had a scheduled boot drive upgrade for a subset of our production system infrastructure. That’s tech speak for “new hardware.” Even though it was on the calendar with plenty of attention and preparation beforehand, it did not go smoothly. A handful of us were up all night working though our contingency plans — several of which failed as a result of a third-party installation. Although this caused an overnight snafu at the time, it brought out the best in everyone from our team. When all hands were on deck during this unforeseen event, it definitely made me proud of my colleagues. We work with vendors that supply some of our infrastructure services; which are essential for ReadyTalk to run at full capacity. Sometimes the glitch is out of your control, but our engineers know how to pull through in a tough situation to keep our services operating at the level our customers expect.

Q: What makes ReadyTalk such a great place to work?

A: It’s true that we have a lot of fun while at the office, but we also like to do off-site events. Several teams find their way to Top Golf for team outings. One of my teams made 150 sack lunches to give out to homeless people and then we followed up the good deed with a Rockies game that afternoon. A common thread that ties our company together is the idea of getting to know each other. Not just someone’s “working self” but building actual friendships that strengthen our professional identities. It works very well and transcends our daily work responsibilities. On the engineering side, our systems that support ReadyTalk products are quite complicated, but my peers are great at explaining things clearly so that anyone in the business can understand. I truly love being associated with some of the smartest people I’ve ever known. Hopefully one of these days it rubs off on me haha.