Tag Archives: webinar ideas

New year, new skills: Methods to improve learning at your company

It'd be great if running a business was like riding a bike. You learn how to ride a bike once, and you acquire all the skills you need to know to ride a bike for the rest of your life. 

Unfortunately, running a company isn't quite like riding a bike. Learning new skills and honing old ones – or continuous learning, as it's called – is essential for a productive workforce and a competitive business. 

Amp up the education in your workplace in 2018 with the methods and strategies below:

Hold trainings and educational workshops often 

There are always things that you and your employees should be trained in, whether it's a new coding language, a new content management system or a new workflow. Holding workshops and other training events to teach these skills is far more effective than sharing how-to steps via email. Include free breakfast and coffee or free lunch at these events to make participation more enticing. 

Create a culture of learning

For continuous learning to truly flourish at your organization, you need to create a work culture that openly embraces the sharing of ideas and the development of new skills. You could incorporate learning and development into your company's mission statement or set of core values. Ensure that executive leadership, hiring managers and HR are all onboard with communicating with employees in ways that promote learning, not hinder it. 

Poll employees 

You're far more likely to have greater attendance at training events and workshops if you target these events toward subjects employees actually want to learn about. Polls and surveys can help you identify hot topics and skills that workers most want to learn about and develop. 

Use webinars for training 

To make sure your remote workforce doesn't miss out on the benefits of in-office learning events, conduct training via webinars. With their ease of incorporating multimedia materials, webinars make learning dynamic and fun. As an added bonus, they can be saved and archived in your company's learning library for future reference. 

Tweak your benefits

Demonstrate that your company truly values continuous learning by adjusting your benefits. Perhaps your company can offer to reimburse employees for tuition if they choose to go back to school, or can spend more funds to send them to industry conferences and events. You could also consider giving employees a personal day to work on their hobbies or interests. 

Continuous learning is the seed of innovation. Discovering different ways of doing things and honing new skills leads to success and productivity, and with the tips above, you can improve learning at your company. 

What is a webinar?

webinar ideas

A webinar can be a presentation, audio discussion, demo, or training session. There’s a host who’s sometimes the presenter and attendees — people who are watching and listening to the webinar. Attendees are viewing:

  • Presentations like PowerPoint slides
  • Videos embedded into the slide deck or part of the presentation itself (like YouTube videos)
  • The presenter’s screen in the case of a demo or some instruction
  • Chat or instant message to ask questions or read comments

Attendees are also listening to audio, usually the presenter speaking about what is being shown.

Webinars can be live or pre-recorded. In fact, these days, pre-recorded webinars save time and money, especially if the same content is being shown multiple times to a variety of audiences.

And these days you can use just about any device — tablet, smartphone or laptop — to attend a webinar.

What’s the benefit of a webinar? (Why have one?)

Sales and marketing professionals use webinars to share content and information with the potential for lead-gen or purchase. Trainers use them to provide information and knowledge.

Bottom line webinars are usually created to persuade or inform. Here’s an example of a webinar created with the American Marketing Association: Webinar content ideas

The history of webinars

When you think about all Internet-related technology, you have to remind yourself it’s not that old. The first webinar is credited to NetMeeting in 1996. Since then, technology has vastly improved — audio quality, video quality, and presentation. If you’re old enough, remember what it was like to use the Internet back in 1996; connection speeds were considerably slower and resolution was less clear.

Considerations today for webinars

Here at ReadyTalk, we love meetings and webinars. We have a variety of ideas on how to improve or begin your webinars. We even have people who run webinars for you, if that’s what you want. Here are a few webinar resources to help get you going or improve what you’re already doing: