Behind-the-scenes work continues with our self-serve media playback solution! We’re close to releasing a brand new feature that allows you to record video straight from the ReadyTalk Illuminate events library. This do-it-yourself, all-in-one simulive webinar experience will soon give your best storytellers an on-camera option that’s proven to drive more engagement!
How does it work?
Simply hit record in Illuminate, present your content, download, and drop into your next simulive event. Why add a visual speaker? In a one-to-one comparison, video versus non-video web presentations have been proven to increase audience attention by 20 times the average length. Plus, content that’s enriched with a personalized touch turns more attendees into sales opportunities.
In addition to recording video, use Illuminate to schedule and replay events in a self-serve simulive environment. Six clicks and a title idea — that’s all it takes to create and promote your next worry-free webinar. Choose your media from the ReadyTalk recordings folder, or import MP4s from any other source.
How can you use Illuminate?
Let’s say I have a big product launch coming up and I need to give prospects a top-shelf experience from A to Z. Illuminate kills two birds with one stone — maximizing content mileage while removing the pressure of a live event. Once I’ve captured my webinar content, I record the on-camera video portion and use an editing software to join both MP4s together. A high-energy introduction should get my audience’s attention, and gives me a chance to explain the live chat feature to encourage participation. Then, it’s time to schedule and promote the product launch. Click create event, come up with a catchy title, choose media, then pick a date and time. Just like that, I’m ready to start promoting across all marketing channels. And when it’s broadcast time, I use Illuminate to chat live and generate qualified leads on the spot. With a quick check at the engagement timeline, spikes in audience activity tells me exactly where my webinar made an impact on the crowd.
But that’s just an example event, what about yours? Sharing best practices or thought leadership? Have a great new case study? Excited about consumer research that supports your brand? Want more people to see your eBook? Maybe you didn’t hit your attendance goal during the live webinar — promote it again and use Illuminate Replay!