Tag Archives: webinars

Coming Soon for ReadyTalk Illuminate: Record Video

What’s new?

Behind-the-scenes work continues with our self-serve media playback solution! We’re close to releasing a brand new feature that allows you to record video straight from the ReadyTalk Illuminate events library. This do-it-yourself, all-in-one simulive webinar experience will soon give your best storytellers an on-camera option that’s proven to drive more engagement!

How does it work?

Simply hit record in Illuminate, present your content, download, and drop into your next simulive event. Why add a visual speaker? In a one-to-one comparison, video versus non-video web presentations have been proven to increase audience attention by 20 times the average length. Plus, content that’s enriched with a personalized touch turns more attendees into sales opportunities.

In addition to recording video, use Illuminate to schedule and replay events in a self-serve simulive environment. Six clicks and a title idea — that’s all it takes to create and promote your next worry-free webinar. Choose your media from the ReadyTalk recordings folder, or import MP4s from any other source.     

 

How can you use Illuminate?

Let’s say I have a big product launch coming up and I need to give prospects a top-shelf experience from A to Z. Illuminate kills two birds with one stone — maximizing content mileage while removing the pressure of a live event. Once I’ve captured my webinar content, I record the on-camera video portion and use an editing software to join both MP4s together. A high-energy introduction should get my audience’s attention, and gives me a chance to explain the live chat feature to encourage participation. Then, it’s time to schedule and promote the product launch. Click create event, come up with a catchy title, choose media, then pick a date and time. Just like that, I’m ready to start promoting across all marketing channels. And when it’s broadcast time, I use Illuminate to chat live and generate qualified leads on the spot. With a quick check at the engagement timeline, spikes in audience activity tells me exactly where my webinar made an impact on the crowd.

 

But that’s just an example event, what about yours? Sharing best practices or thought leadership? Have a great new case study? Excited about consumer research that supports your brand? Want more people to see your eBook? Maybe you didn’t hit your attendance goal during the live webinar — promote it again and use Illuminate Replay!

New year, new skills: Methods to improve learning at your company

It'd be great if running a business was like riding a bike. You learn how to ride a bike once, and you acquire all the skills you need to know to ride a bike for the rest of your life. 

Unfortunately, running a company isn't quite like riding a bike. Learning new skills and honing old ones – or continuous learning, as it's called – is essential for a productive workforce and a competitive business. 

Amp up the education in your workplace in 2018 with the methods and strategies below:

Hold trainings and educational workshops often 

There are always things that you and your employees should be trained in, whether it's a new coding language, a new content management system or a new workflow. Holding workshops and other training events to teach these skills is far more effective than sharing how-to steps via email. Include free breakfast and coffee or free lunch at these events to make participation more enticing. 

Create a culture of learning

For continuous learning to truly flourish at your organization, you need to create a work culture that openly embraces the sharing of ideas and the development of new skills. You could incorporate learning and development into your company's mission statement or set of core values. Ensure that executive leadership, hiring managers and HR are all onboard with communicating with employees in ways that promote learning, not hinder it. 

Poll employees 

You're far more likely to have greater attendance at training events and workshops if you target these events toward subjects employees actually want to learn about. Polls and surveys can help you identify hot topics and skills that workers most want to learn about and develop. 

Use webinars for training 

To make sure your remote workforce doesn't miss out on the benefits of in-office learning events, conduct training via webinars. With their ease of incorporating multimedia materials, webinars make learning dynamic and fun. As an added bonus, they can be saved and archived in your company's learning library for future reference. 

Tweak your benefits

Demonstrate that your company truly values continuous learning by adjusting your benefits. Perhaps your company can offer to reimburse employees for tuition if they choose to go back to school, or can spend more funds to send them to industry conferences and events. You could also consider giving employees a personal day to work on their hobbies or interests. 

Continuous learning is the seed of innovation. Discovering different ways of doing things and honing new skills leads to success and productivity, and with the tips above, you can improve learning at your company. 

3 reasons why we’re thankful for webinars

 

This December, ReadyTalk is taking time to reflect on what we’re thankful for, and it’s more than just good times and high fives. We’re passionate about the exciting benefits webinars can bring to businesses. With the right strategy, these online events can transform your company.

Here are three reasons why we’re thankful for webinars:

1. They engage audiences

Your clients are bombarded with a dizzying array of content on a daily basis. If you want to grab and keep their attention, then you need to provide high-value information in an engaging and entertaining package. Webinars enable your company to do just that. Rather than simply being yet another video clients need to watch, webinars are targeted events that allow for audience interaction via polling and other features. Clients can learn must-know information useful to their lives and businesses via a creative, fun and informative way. A quality webinar can get people’s attention in a media-saturated world; the average viewership per webcast is 53 minutes, according to ON24, giving you lots of time to present valuable information to your audience.

2. They generate more qualified leads

Webinars don’t only appeal to your current clients, but they also help you reach future ones more effectively than many other channels. Between 20 percent and 40 percent of webinar registrants turn into qualified leads, according to a survey we conducted with our clients.

This is because webinars by their nature filter out prospects who are more likely to be a dead-end. People who sign up for webinars are more willing to provide accurate data about themselves, such as their email addresses, because they want access to the event. Webinars are also an example of permission-based marketing, meaning that prospects themselves indicate that they want to learn more about your company by signing up, which is a strong sign that a lead can be nurtured through the sales cycle. For these reasons, webinars can give you a greater return on your investment when it comes to lead generation.

3. They establish your company as a trusted resource

Webinars offer a chance for your organization to share its expertise and know-how. When individuals tune into your webinar and receive information useful to their own lives or jobs, they’ll discover that your company is a helpful resource they’ll want to check in with again and again. High-quality webinars establish your company as a thought leader, and with the rich variety of ways webinars can be used, from product demos to Q+A sessions to industry updates, these events strengthen your brand identity while building connections with your target audiences.

Increased engagement levels, higher-quality leads and thought leadership are three reasons why we’re thankful for webinars. If your company is interested in experiencing the exciting benefits of webinars for itself, check out the helpful products and tools offered by ReadyTalk – we have everything you need to get started!

How to come up with a stellar webinar topic

You've heard hosting webinars is good for your business, but how do you come up with a topic that will engage audiences and help generate leads? Just follow our four tips below:

1. Target a specific audience 

Instead of picking a broad and generic topic that attempts to appeal to the largest group of people possible, design your webinar to appeal to a specific audience. This way, you can develop curated content for your webinar that responds to viewers' needs. As Frost & Sullivan notes in its "Best Practices for Making Your Webinar a Success" guide, identify the specific group of people that make the most sense for your webinar to target, and then create a topic and content that will resonate with them. 

2. Zero in on what people want

In our content-saturated world, you need to compete for people's attention by providing useful information that addresses a pain point. When brainstorming a topic, consider the specific issues and problems that your target audience faces. A topic that provides tips, tricks and techniques on how to solve these challenges can not only help boost attendance to the event but also inspire viewers to continue to interact with your company long after the webinar is over. 

3. Share something unique 

You want your webinar to solve people's problems, but you don't want to simply regurgitate information they've already heard on LinkedIn Pulse or Forbes. Develop a unique value proposition, and then use this focus as the basis of your topic. See what one-of-a-kind perspectives, expertise and insights your company and its talent possess, as people are always searching for new solutions to persistently difficult issues. 

4. Avoid blatant sales talk 

People will be turned off from attending your webinar if it sounds like it will be one long sales pitch. Though the ultimate goal of hosting the event may be to generate leads for your company, you want to provide real value for viewers, giving them new insights or enabling them to overcome challenges. By providing this targeted information, you simultaneously promote your company as a thought leader and business ally. Your topic should not be "Why you should buy our product" but instead how the technology or service can make people's lives easier. 

With these tips, you can develop a top-notch webinar topic that can help boost lead generation and engagement with your company. 

CloudTalk: Tech Culture and Product Evolution

 

Heard from down the hall and around the corner is the undisputed best laugh at ReadyTalk. Samantha Morgan is our Senior Product Manager with four years contributing to the ReadyTalk roadmap. Sam’s zest for tech and cultural charisma is what helps make ReadyTalk great. Ask anyone and they’ll tell you — Sam is the personification of our ReadyTalk brand. Read about her day-to-day balancing act of backend geekery and front-end friendliness.

 

Q: What motivates you the most?

A: I love that each day there are new and different challenges that we need to resolve. Most of these solutions directly benefit our customers. I can tell you about the hardest project that I worked on and how it ended up having the biggest benefit. Upgrading our participant interface from Flash to an HTML5 client was no easy task. So think about it this way — it was a change that impacted our customers’ customers, partners, and teammates. In our industry there’s constant demand for change and improvement because technology is always evolving. HTML5 added new layers of backend security protection and front-end quality for users.         

Q: What made the HTML5 change so difficult for you and our engineering team?

A: In short, it’s new technology. It’s an introduction of new services that supports our critical lines of business. We work with buyers that use ReadyTalk for a variety of reasons — work collaboration, huge webinar presentations, different audio types, etc. When there’s a large volume of people hosting and joining events on a new client it’s critical that we minimize disruption of their services. This means mitigating browser limitations for all customers and their most important people.

 

Q: Why are you so invested in ReadyTalk’s culture?

A: Because I believe that we work in a place where people are empowered to make decisions and influence the progression of our company. It comes down to loving where you work. I appreciate that we are highly accountable for our own actions. We care about our mission, purpose, and each other. And most of all we care about how our work serves our customers. “Our most important people” is an expression I like using as it relates to business and service. So when we find new people to come and work for ReadyTalk we try very hard to match those goals and expectations.    

 

Q: Describe ReadyTalk in one word?

A: Dynamic