7 Marketing New Year’s Resolutions

During the time following New Years, people begin sticking to — or quickly failing at — their resolutions. Whether you plan to eat healthier or pick up a new hobby, the start of 2017 is a bright one for many people looking for a fresh start. If you didn’t realize already, businesses can also jump on the bandwagon and start their own resolutions. Here are seven marketing tips to kick off the new year at your company:

1. Go mobile-friendly

marketing resolutionsMore people and businesses are going mobile than ever before. If your website is not already smartphone or tablet friendly, you’re missing out on huge demographics of potential consumers.

2. Make sure to be responsive

Additionally, make sure your website is responsive so it has the same functionality no matter what device your shoppers are on.

3. Switch up your social media approach

Are you failing to connect with users on certain social media sites or only active on one of two? Now is the time to reevaluate your social media strategy.

4. Rethink your content marketing strategy

You need to maintain an active blog full of thought-leadership content to draw in potential consumers.

5. Get into the mind of your target consumer

Don’t market to everyone — market to your target consumers. Your products or services might not appeal to every group of people, so tailor your approach toward these individuals.

6. Measure and analyze everything

You must use metrics and analytics to track the progress of your content, campaigns and more. Without numbers, how will you know what you’re doing right?

7. Start releasing interactive webinars

If you want to look like a thought leader and build relationships with consumers, you must start launching interactive webinars.

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Tamra Matthews

Tami Matthews

Tami Matthews is a content marketing manager at ReadyTalk. What’s content marketing? It’s a fancy way to say she writes, edits, and plans content – copy, articles, videos, podcasts, and more -- for our website, social media, white papers, ebooks, etc. She has more than 20 years of experience writing and loves it so much, she does it in her spare time. When she’s not at work, she’s hanging out with her spunky daughter and loving husband, reading, writing, and hiking. She’s kinda into sci-fi and loves to talk Star Wars, Star Trek, Dr. Who, Firefly, Blake’s 7, Hitchhiker’s Guide, and general geekery with anyone who will listen or engage.

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