Video killed the radio star.
I’m old enough to remember the day MTV began. Although I was in my tweens and my parents wouldn’t spring for the extra money to get the deluxe cable package that included MTV, the Finlands down the street did. All the neighborhood kids were at their house, watching MTV during the countdown, waiting for the first video to appear — the beginning of MTV. I remember it well. The first video played was, “Video Killed the Radio Star.” I was totally blown away. All of us were mesmerized.
My parents eventually got the extended package that included MTV. It was amazing, I watched all the events, including the “Thriller” premiere. It ushered in the end, or so I thought at the time, of the radio and spurred every band to ensure they also had a video.
I’m sure Baby Boomers and the Silent Generation remember the introduction of television. Millennials probably recall their first YouTube video. Why? There’s magic there. You can see, you can hear … and you can do both together. Although the radio hasn’t vanished, video has only become more important. We use video to talk with loved ones these days. We even use video for work, to collaborate even from our home offices or cars. If you’re in Marketing, you know video is key to content strategy.
How important? According to recent HubSpot marketing statistics, simply having a video on your business’s landing page can increase consumer conversation rates by an estimated 80 percent. Meanwhile, 43 percent of users expressed that they wanted to see even more videos from marketers. If you want to improve your company’s sales or online engagement levels, you need to begin integrating video into your marketing strategy starting today. Here are a few more statistics to convince you even further:
1. Nearly 50% of users view videos about a service or product before going to a store.
This statistic shows that if you want to bring people into your store or to your e-commerce website, you should be using videos. After all, another statistics indicates that as many as four times as many consumers would rather watch a product video than read about it. Today’s world is visually driven, which is why your organization should begin taking advantage of this fact.
More people are viewing videos from their mobile devices, too. In fact, 46% of all video is viewed on a mobile device. It’s not just for fun either. More people are on the go, in their car even, and need to communicate. Work should accommodate video on mobile devices.
2. Users collectively watch around 100 million hours of video on Facebook each day.
If you are not using video marketing on social media, you are certainly missing out on a large target audience, as the video consumption of Facebook users makes clear. Additionally, because 82% of Twitter users watch videos on the platform, you need to start leveraging the power of video soon.
3. Execs would rather watch a video than read.
Time-crunched execs have expressed concerns in having the time to read, sometimes even executive summaries. Instead, they listed video as the way they’d prefer communication.
4. Video in an email increases click-through rates by up to 300%.
Email conversions are hard. You don’t have much space to convey why someone should take a look at your marketing much less your product. Video though gets more click-throughs.
5. People recall video … even up to 30 days.
People recall video, even up to 30 days. Some videos, like poor Charlie who bit a finger or Gangnam Style, stick with you long after they’ve been seen. That’s the power of video. HubSpot also noted that comedy, news and music — in that order — are the most popular.