What is a webinar?

webinar ideas

A webinar can be a presentation, audio discussion, demo, or training session. There’s a host who’s sometimes the presenter and attendees — people who are watching and listening to the webinar. Attendees are viewing:

  • Presentations like PowerPoint slides
  • Videos embedded into the slide deck or part of the presentation itself (like YouTube videos)
  • The presenter’s screen in the case of a demo or some instruction
  • Chat or instant message to ask questions or read comments

Attendees are also listening to audio, usually the presenter speaking about what is being shown.

Webinars can be live or pre-recorded. In fact, these days, pre-recorded webinars save time and money, especially if the same content is being shown multiple times to a variety of audiences.

And these days you can use just about any device — tablet, smartphone or laptop — to attend a webinar.

What’s the benefit of a webinar? (Why have one?)

Sales and marketing professionals use webinars to share content and information with the potential for lead-gen or purchase. Trainers use them to provide information and knowledge.

Bottom line webinars are usually created to persuade or inform. Here’s an example of a webinar created with the American Marketing Association: Webinar content ideas

The history of webinars

When you think about all Internet-related technology, you have to remind yourself it’s not that old. The first webinar is credited to NetMeeting in 1996. Since then, technology has vastly improved — audio quality, video quality, and presentation. If you’re old enough, remember what it was like to use the Internet back in 1996; connection speeds were considerably slower and resolution was less clear.

Considerations today for webinars

Here at ReadyTalk, we love meetings and webinars. We have a variety of ideas on how to improve or begin your webinars. We even have people who run webinars for you, if that’s what you want. Here are a few webinar resources to help get you going or improve what you’re already doing:

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Tamra Matthews

Tami Matthews

Tami Matthews is a content marketing manager at ReadyTalk. What’s content marketing? It’s a fancy way to say she writes, edits, and plans content – copy, articles, videos, podcasts, and more -- for our website, social media, white papers, ebooks, etc. She has more than 20 years of experience writing and loves it so much, she does it in her spare time. When she’s not at work, she’s hanging out with her spunky daughter and loving husband, reading, writing, and hiking. She’s kinda into sci-fi and loves to talk Star Wars, Star Trek, Dr. Who, Firefly, Blake’s 7, Hitchhiker’s Guide, and general geekery with anyone who will listen or engage.

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