In my lifetime, there have been some outlandish promises about technology. Flying cars, not just self-driving, should be zooming about us as we speak into devices that look like those Star Trek communicators. But you already know, those pieces of technology don’t exist. Sure, they’re creeping closer … but we’re not quite there yet.
That was the promise with unified communication … until recently. (Whether you call it hosted voice, hosted PBX or cloud communications. It’s the same — unified communication.) Telecommunication and software companies are getting better at providing a host of solutions together, hoping to make it easier for customers and potential customers. But most businesses haven’t moved to it; only 19% as of July have.
That’s changing. According to Inc., 70% of businesses are considering moving to a single communication provider for everything from phone systems to instant message (IM). So chances are good your competitors are thinking about it.
It goes beyond doing what other businesses are. Here are the reasons why even small businesses are considering cloud communications.
- Be more efficient and productive. Reduce inefficient communications – from telephone tag to scouring through several contact lists to find someone. Share information in a moment’s notice, easily without struggling with multiple solutions. Ensure customers get the attention they need.
- Improve communication and engagement. Unified communication increases the likelihood that information will be shared and received. It even helps identify people are available (referred to as presence). The quality of the communication is better too — with chat, video and collaboration (desktop file sharing and presentations) are all easily available.
- Grow your business without changing providers. Unified communication, when done right, is scalable as your business grows and expands or as your company changes focus.
- Go mobile, with access anywhere. Your employees don’t have to be at their desk to be productive. Enable your salespeople and more to work when and where they need to while still being productive.
- Reduce costs. Cloud communication is cheaper than maintaining outdated, on-premises solutions. It also enables more people to work from home, saving money on office expenses. And it reduces the need for travel.
All of these are possible with the right vendor. The right vendor depends on your company, but if you want good customer service and easy to use products, that might be us. We have some of the best net promoter scores in the industry and our customers tell us our products are intuitive.