Common Webinar Myths Debunked

Top 8 Common Webinar Myths ImageThere are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong – you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. Consider these myths debunked in our new e-book, The Top 8 Common Webinar Myths. Here’s a little sneak peek into  Myth #8….

People Never Attend.

When you host a webinar it’s important that you manage your attendance expectations. While you might have a lot of registrants, that doesn’t automatically, convert into attendees. Furthermore, there are other registrants who might have something come up, but still want to attend, so they watch the on-demand webinar.

According to the 2013 Webinar Benchmark Report, only 42% of registrants attend the live event. This is almost exactly what we see at ReadyTalk as well.

So, what can be done to increase that percentage?

If you’re seeing a low registrant-to-attendee conversion rate, there are a couple of ways to increase attendance rates:

• Promote a giveaway that will occur during the event.
• Send a reminder email within 24 hours of the event.
• If they simply can’t attend, send a follow up email with access to the recorded webinar.

You can download out this e-book and more at our new resource center on readytalk.com.

How do you increase your attendance rates? Tell us below.

Share this:

Blog posts by author

Teresa Lawlor

Similar Articles:
Capture Me if You Can Last week, a few people from our marketing team attended the Eloqua Success Tour. The basic function of these events is to interact with like-minded peers who are utilizing the Eloqua platform and share best practices, unique use cases, and helpful tips to avoid pitfalls. Eloqua’s regional s...
My First Webinar – From ... Have you ever been asked to recommend someone to do something, that isn’t in your comfort zone, and you panic, because the recommendation is you? That happened to me. A member of our Marketing team asked for a recommendation for a speaker to talk about and demo our new product, ReadyTalk Illuminate ...