There are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong – you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. Consider these myths debunked in our new e-book, The Top 8 Common Webinar Myths. Here’s a little sneak peek into Myth #8….
People Never Attend.
When you host a webinar it’s important that you manage your attendance expectations. While you might have a lot of registrants, that doesn’t automatically, convert into attendees. Furthermore, there are other registrants who might have something come up, but still want to attend, so they watch the on-demand webinar.
According to the 2013 Webinar Benchmark Report, only 42% of registrants attend the live event. This is almost exactly what we see at ReadyTalk as well.
So, what can be done to increase that percentage?
If you’re seeing a low registrant-to-attendee conversion rate, there are a couple of ways to increase attendance rates:
• Promote a giveaway that will occur during the event.
• Send a reminder email within 24 hours of the event.
• If they simply can’t attend, send a follow up email with access to the recorded webinar.
How do you increase your attendance rates? Tell us below.