Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high.

In our first post of this series, we talked about how you can conduct cost effective webinars for your organization, since most think webinars cost an arm and a leg to conduct. Along with this assumption, most marketers also think that the cost per lead is really high. This is simply not the case, and we’re going to show you why.

While webinars might cost a bit more than other lead generation tactics (direct mail, inbound marketing, etc.), the price per lead is justified given the average conversion rate of webinars compared to other tactics. Webinars are actually more likely to lead to a sale than other lead generation tactics:

Tweetable alert: Based on a recent survey we conducted with our clients, between 20% and 40% of webinar attendees turn into qualified leads, with an average cost per lead at $97.70.

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That’s only $40 more than a lead from inbound marketing or direct mail, and it’s almost three times cheaper than a trade show lead.

If you feel like your webinar leads aren’t quality leads, then there is a problem. According to a survey conducted by Redback Conferencing, one of the main reasons webinars fail is because of poor content (35%.). If prospects are not intrigued by your content, then they’re not going to turn into leads. Conduct post webinar surveys to see what your attendees had to say about your webinar and adjust accordingly.


Do you have a webinar success story? Share your stories in the comments section below!


Stay tuned for the next post in this series about the quality leads webinars produce.


We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

Download 8 commmon webinar myths
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Teresa Lawlor

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