Debunking Webinar Myth #7: Webinar promotion is expensive.
This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can drastically increase registrations and decrease cost by using tools online and promoting socially. Most of these are free!
Tweetable alert: Webinar promotion can be free (besides staffing costs) if you utilize your blog, email and social networks to promote effectively.
If you’re on a budget, then make the most out of the resources you already have:
Schedule social media updates to promote the webinar up until the live date.
Schedule and write blog posts over time.
Send out a promotional email to your subscribers to increase registrations.
Share the webinar details in relevant LinkedIn discussions and groups.
What’s your favorite cost effective way to promote your webinar? Share your stories in the comments section below!
Stay tuned for the next post in this series about webinar attendance.
We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?
We’re here to debunk the most common webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more: