Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive.

free webinar promotionThis is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can drastically increase registrations and decrease cost by using tools online and promoting socially. Most of these are free!

Tweetable alert: Webinar promotion can be free (besides staffing costs) if you utilize your blog, email and social networks to promote effectively.

If you’re on a budget, then make the most out of the resources you already have:

  • Schedule social media updates to promote the webinar up until the live date.

  • Schedule and write blog posts over time.

  • Send out a promotional email to your subscribers to increase registrations.

  • Share the webinar details in relevant LinkedIn discussions and groups.

What’s your favorite cost effective way to promote your webinar? Share your stories in the comments section below!

Stay tuned for the next post in this series about webinar attendance.

 

We know there are a lot of common misconceptions about webinars. They’re expensive, people never show up or something always goes wrong. But we also know webinars are a great lead generation tactic that provides companies with high quality leads. So, why all the bad press?

We’re here to debunk the most commo​n webinar myths. Download “The Top 8 Common Webinar Myths” ebook to learn more:

download ebook

 

 

 
Share this:

Blog posts by author

Teresa Lawlor

Similar Articles:
7 webinar preparation tips Webinars offer dynamic ways for businesses of all types to generate leads and establish themselves as thought leaders. But preparation makes all the difference in whether your webinar is a productive marketing channel or ultimately a waste of time. To help you put on a stellar webinar that adds...
Time (and budget) is of the Es... Here’s the scene:  You’re the marketing manager responsible for your company’s lead generation webinars. You’re using these webinars as a means of generating qualified leads to pass along to your sales team, but webinars are only a portion of your duties.  Other d...