From “Let’s Go!” to “Go Live!,” eight weeks of production time to plan your webinar is optimal. Too little time may limit your audience size and the overall production quality. Too much time for planning could cause you to lose your momentum and water down the effectiveness of the webinar results. You may not always have eight weeks in your schedule, and it’s certainly possible to do a webinar in less time as long as you have experienced speakers, engaging content, and are extra vigilant in managing your work plan. This is a very iterative process, and the more time you spend in the planning process the better your webinar gets.
This is a WEBINAR LIFECYCLE TIMELINE showing all the major milestones over an eight week period.
- Week 1: Kick-off Meeting
- Week 2: Schedule Your Webinar, Begin Invitation Development
- Weeks 3-4: Finalize Invitation, Begin Sourcing the Right Audience
- Week 5: Shape Your Message & Create Your PowerPoint, Begin Registration
- Week 6: Track Daily Metrics, Optimize Promotion
- Week 7: Perform Sound Checks & Dress Rehearsals
- Week 8: Webinar Day – Go Live!, Post-Webinar Follow-up
- Week 8+: Create 19 Pieces of Content from Your Webinar for Content Marketing
Work backwards from your "Go Live!" date and use our webinar project management tool for each of the major milestones in your Webinar Life Cycle.
I'd be interested in hearing how long it takes you to plan your webinars. Or if you're not doing webinars, what you think of the proposed timeline – too long, too short? We've got loads of best practices and templates to make this easier on you.