Last week, we talked about the importance of a dress rehearsal or event dry run. Assuming you followed those best practices, you should be all set for your webinar. Here are some best practices and tips for the day of your webinar:
Thirty minutes prior to the live webinar, the organizer meets with the ensemble, including the moderator and speakers to do a final sound check and run through last minute instructions or questions that may have come up. You should prepare a Plan B in case a technical problem occurs during the live event.
It’s show time! Remind the speakers that the audience wants to hear someone authentic, warm and natural. It’s about connection, not perfection. If you make a mistake, they will forgive you.
During the webinar: Don't forget to use your tools! Remember to utilize the tools available to you in the web conferencing platform to create a connection with the audience. Here are a few suggestions:
Use polls to capture qualifying data.
- Polls are a great technique for keeping your audience’s attention during a webinar. Polls also provide an opportunity to learn more about attendees to help in the selling process. Ask the appropriate polling questions during your webinar and then pull each prospect’s responses into your marketing automation platform to drive lead scoring, segmentation into nurture tracks, follow-up workflows, etc. See Is Your Webinar Audience Really Listening?
Utilize video clips to engage your audience.
- Bring a cinematic experience to your webinar audiences. During the pre-webinar, while presenters are running through sound checks and early-bird participants are logging in, play a short video clip – a quick customer testimonial or fun movie trailer to entice them to stick around for the entire event. This provides the audience with something to watch, (mitigating distraction) and like a great theatrical opening act, brings energy into your event. Learn more at Experimenting with Video Clip Playback? Try these 10 Best Practices.
Combine the two previous suggestions for the best of both worlds!
- Poll your participants on the video clip they just watched to gauge their feedback. What better way to create an engaging and productive webinar for you and your participants than to gather your audiences’ thoughts and reactions to the interactive clip they just watched. Another idea is to give them a quiz on what they just watched.
Incorporate social media into your live event.
- Social media, particularly Twitter, is playing more of a role during live webinars because it helps keep your audience engaged. Some examples include creating a hashtag and displaying on every slide, asking presenters to share their Twitter handles during the introduction, encouraging your audience to join the conversation and ask questions via the conference interface as well as Twitter and displaying key messages on slides in 140 characters or less to make them easily tweetable.
Post-Webinar: The webinar is over. Don't forget to have your speakers stay on for about 15 more minutes to debrief on the event. Discuss how everyone felt it went, thank them for their assistance, determine if there are any outstanding questions that need to be answerd and who is doing that (can easily be done in a blog post BTW) and how you plan to follow up. Then take a deep breath…. because you're just getting started.
The hard work doesn’t end when the webinar ends. After the event, follow up with attendees and no-shows, sharing recording content and measuring success all help to improve webinar ROI.