Developing quality content for training, sales and marketing programs takes time, energy and money. When you’re researching a webinar provider make sure you have the flexibility to deliver the content in any way you choose. In this post I’ll break down the methods you should be looking for – Live, Simulive and On-Demand – when searching for your next webinar provider.
Live Web Event or Webinar
Your webinar is “live” meaning there’s a presenter (or presenters) on the other end speaking to participants in real-time.
• Benefits: You can engage with your audience using polling, live Q&A, chat and pre-recorded video. With some platforms you will be able to see how long a participant attended to gauge their engagement. Look for a provider that tracks interaction during a webinar so you can use that for lead-scoring purposes.
• Risks: This method presents operational risk because it is in real-time. Be sure you have vendor support for audio checks, dry runs, and an event manager on the line to ensure a flawless event. Scheduling can be tough and webinar fatigue has set in. Live attendance rates are now about 40% of registration rates. Be sure you can easily record and edit the event so that registrants can watch at their convenience.
This is “kind of-live” or also known as Simulive. It rebroadcasts your pre-recorded event as if it was happening live, but your participants can’t tell the difference. If you add a live operator introduction and then conduct a live Q&A session at the end you can reinforce the illusion.
• Benefits: Simulive is a cost effective, efficient way to reuse and repurpose your webinar content without all the logistical hassle. It’s a great solution for multiple speakers if you have difficulty coordinating everyone’s busy schedules. If you want to deliver the same quality experience, every time, to different audiences in different time zones or are looking to demo your product flawlessly this is a great choice for you. Plus, it enables you to get the very best return on all the time (and potentially money you spent on a speaker) on your live event. One more bonus? Because the important content is already recorded, most of the operational risk is removed.
• Risks: You’ve got to start with a professional, crystal clear recording. Be sure that your provider offers the very best audio options and the ability to easily edit your recording. Another potential risk? During the Simulive broadcast the presenter cannot stop, pause and engage with the audience.
Recorded Webinar available On-Demand
Think on-demand movies. You want to watch a show when it’s convenient right? So do webinar viewers. Embedding and distributing your recorded webinar is cost-effective way to leverage your content, reach new audiences and significantly improve the original event’s ROI. Recorded webinars should be available for download in a variety of industry-standard file formats (.mp3, Flash, .wav, or high-resolution .mp4) so viewers can watch them anytime, on any device.
• Benefits: A recording removes all operational and scheduling risk. It’s easy to distribute and syndicate through social media, podcasts and RSS feeds to reach new audiences. And you can generate leads long after your meeting or event has ended. Look for features like the ability to promote and syndicate content through Facebook, Twitter and LinkedIn. Integration with popular marketing automation platforms will enable you to view how long someone has watched the recording for lead scoring purposes. Recording technology that doesn’t require a viewer to download any software to view the recording is also a key factor to look for.
• Risks: The recording has to be good quality. And for presenters, there’s no opportunity to engage with your audience.
Be sure to plan ahead and combine all three options for really important web events you know you’ll want to reuse, repurpose and redistribute. If you’d like to learn more about webinar best practices or ReadyTalk’s webinar services, please request a demo. We offer the flexibility to ensure every web event you host is flawless – no matter which delivery method you choose – Live, Simulive or On-Demand.