MicroStrategy employees are more productive

Case Studies: MicroStrategy employees are more productive

Headshot: 

Erika Jones

Sr. Marketing PM

MicroStrategy employees are more productive

“Simulive lets us focus more on providing outstanding content. We can localize content, play the webcast to suit audiences in different time zones, while still chatting live and answering questions."

As the old saying goes, seeing is believing. For software marketers, brochures and other collateral can be helpful in educating audiences about the basics of a product, but nothing beats the hands-on learning experience of a live demonstration to engage prospective and existing customers alike.

Few companies understand the impact of good visuals like MicroStrategy. A global leader in enterprise software for business intelligence and data visualization, the company has adopted live and on-demand webcasts for reaching diverse and geographically distributed global audiences with important product, event, and sales information.

Erika Jones, MicroStrategy's Senior Marketing Program Manager says, “Webcasts are an essential part of our efforts to educate customers on the ins and outs of what our solutions can do. Coordinating events across time zones and borders is challenging if you’re managing everything manually with a small team. We wanted a cloud-based webcasting solution that could integrate with all of our other applications and allow us to put out more content, more frequently, with less effort.”

Business challenges

  • Engaging global audiences with high-quality, professionally produced online presentations.
  • Producing large volumes of content with limited time and resources.
  • Integrating marketing automation and data management platforms for greater visibility and transparency.
  • Enhancing lead development and customer nurturing efforts via webcasting.

Solution

MicroStrategy is using ReadyTalk’s Simulive and webinar platform to produce live and semi-live interactive webcasts and presentations for global audiences.

Benefits

  • Increased webcast volume to seven global presentations weekly.
  • Repurposed existing content for faster development of new presentations using fewer resources and man-hours.
  • Gained a comprehensive view of marketing and sales funnel activities for better lead management and customer nurturing efforts.
  • Initiated sales dialogue with prospective customers early in the buying cycle to shorten time to close.
  • Created localized content to be delivered at suitable times for various time zones.