Velocity Technology Solutions

Case Studies: Velocity Technology Solutions


Romy Ribitzky

Marketing Director

Velocity Technology Solutions

"ReadyTalk cares about relationship building just like Velocity does."

Cloud solutions, what Velocity sells, can be complex to explain. There’s a lot of detail from use cases -- how their cloud solutions can affect business outcomes -- to specifics about products like ERP (enterprise resource planning) software.

They have a wealth of content, and Romy wanted her team to share their vast knowledge with their community. Webinars fit them especially well because it gives Velocity subject matter experts a chance to shine – whether talking with customers, prospects or their partners.

In fact, because webinars align closely to their content strategy, they conduct several webinars per month.

What Velocity needed

“We needed something robust,” Romy said. “Webinars are all about trust and building relationships. We searched for a platform that could allow us to engage.”

  • Easy to use
  • Powerful

Benefits of moving to ReadyTalk

“We’re a metrics-focused company. It helps us make smarter decisions. We like that we can directly track product sales to webinars through ReadyTalk,” Romy said. The information we gather from ReadyTalk helps our Marketing Team know which webinars are valuable … and which ones aren’t.”

  • Seamless Marketo integration
  • Better content
  • Easy ways to track ROI, including conversions directly from webinars
  • Get best practices from account managers

Romy was surprised she received an email with best practices from her account manager, unsolicited. “ReadyTalk cares about relationship building just like Velocity does.”

What’s next?

Romy is interested in doing podcasts.

“We love podcasts and share them around the office,” Romy said. “They’re easy to listen to. We think it’s especially useful for our customers and potential customers -- they’re always traveling.” In fact, some of their case studies are audio based - available on-demand.