ReadyTalk Integrates with Pardot to Improve Webinar Processes
Marketers can increase accuracy and move leads through the marketing funnel faster by integrating marketing automation and webinars
DENVER – November 14, 2011 – ReadyTalk today announced the availability of the Pardot Connectors for ReadyTalk , which help customers who use webinars as a key component in marketing campaigns share webinar data more quickly and accurately between software platforms.
Adam Blitzer, COO at Pardot, worked closely with ReadyTalk to build the integration using the ReadyTalk API, whichallows customers and third-party software vendors to integrate key business applications with ReadyTalk’s audio and web conferencing and webinar services.
The Pardot Connectors for ReadyTalk improve the effectiveness of webinar programs by enabling marketers to:
- Promote webinars with Pardot emails and registration pages
- Increase the accuracy of webinar data
- Seamlessly display and score webinar activity within Pardot
- Run engaging live events for audiences of up to 3,000 people
- Automatically capture attendance data to speed lead scoring and sales conversion
“The Pardot Connectors for ReadyTalk help companies get more from their webinars,” said Anita Wehnert, director of product marketing at ReadyTalk. “While the integration saves time and streamlines processes, more importantly, it allows marketers to improve conversion rates and program ROI by getting accurate webinar data to sales faster.”
The Pardot Connectors for ReadyTalk is free and available now. For additional information, there is an overview and a step-by-step guide on how the process works on the Pardot blog, ReadyTalk Connector Available.
Today through Wednesday, ReadyTalk will be at Elevate 2011, Pardot's annual user conference, which brings together users, partners and experts to share marketing and sales automation best practices. ReadyTalk’s team will be on hand to provide a demo of the connectors as well as information on ReadyTalk’s audio and web conferencing services.