ReadyTalk Upgrades its Eloqua Integration to Further Improve Webinar ROI
New features enable better lead qualification, audience segmentation, and lead scoring using webinar recording data
DENVER – November 29, 2012 – ReadyTalk today announced upgrades to its ReadyTalk App on the Eloqua AppCloud, an online marketplace for B2B marketing applications. The ReadyTalk App helps marketers move leads through the marketing and sales pipeline faster and drive higher conversion rates for webinar programs.
This upgrade of ReadyTalk for Eloqua integration focuses on marketing professionals that utilize recorded content to reach new audiences beyond the live web event as part of their lead generation and nurturing efforts. Data on how long each prospect viewed a recording – a strong engagement indicator – is now instantly available through the Eloqua cloud connector after follow-up from a live webinar or as part of a standalone content marketing program. This is the third upgrade to the integration since it was released in 2011.
“The option to reuse valuable recorded content gives marketers the ability to expand lead generation efforts and capture additional data in Eloqua,” said Beth Toeniskoetter, ReadyTalk product marketing manager. “This additional data can be used to segment prospects into different nurture campaigns based on the recordings they’ve viewed as well as the playback data – including the date it was viewed and for how long. Leveraging recorded webinars improves the ROI on that initial webinar investment.”
On Wednesday, December 5, experts from Eloqua, Compendium and ReadyTalk are hosting a webinar to showcase the latest pre- and post-webinar techniques that can make an impact on webinar ROI. Attendees will learn:
- How the right confirmation and reminder emails can increase attendance rates
- The power of using polling and post-event surveys to uncover qualified leads
- Advanced follow-up tactics that go far beyond “thanks” and “sorry we missed you”
- Ways to continue to capture engagement data from recordings after the live event has ended
Register now for this free webinar, 10 Tips for Taking Your Eloqua Webinar Programs to the Next Level.
For more information about ReadyTalk’s audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com.